In a lot of areas of technology, there is a dominant
player. We know about how Microsoft
pretty much dominates every aspect of PC technology. There are smaller companies that dominate
application areas to like Adobe for PDF file or Photoshop for photo
editing. And when it comes to the
internet and online marketplaces, the dominant power there is no doubt
Clickbank. But it's good to know what alternatives are
out there for comparison purposes. And
possibly the biggest real threat to the dominance of Clickbank is a site called
PayDotCom.
Each of these fine alternatives has things to offer and some
drawbacks too. But it is worth knowing
what to look for so you can make an intelligent decision. There is just no question that Clickbank
dominates the field for good reasons.
Clickbank is far and away the largest affiliate marketplace in the
world. So by putting your product on
Clickbank, you could potentially see it picked up for over 150,000 affiliates
if they notice you. That is quite a
sales army to cash in on.
An added benefit of utilizing Clickbank that makes it stand
out versus PayDotCom is you can get this army of affiliates to sell your
products far and wide and you don’t have to pay them a dime. That is handled by the commission system
which means you only see any money go to the ones that are successful and its
part of the financial structure of the site.
That’s a brilliant way to organize their service and it has paid off for
Clickbank and for the rest of us beautifully.
A few of the policy decisions Clickbank has made are not so brilliant
and put them in the negative side of the evaluation. The policy that is beneficial to Clickbank
customers but causes a lot of problems is their iron clan refund policy. This is an outstanding customer relationship
approach because it sends the message that Clickbank stand behind the products
sold on the service. But in a world such
as Clickbank's where the entire transaction and all products are digital, it
pretty much leaves an open door to thieves and shoplifters who download
products and then file for refund without explanation.
PayDotCom is an alterative to Clickbank that has not been
able to capture as much of the market.
The commissions issue may be one reason their growth is slower. Because Clickbank pays the affiliates and
keeps that burden off of the merchants who come to the marketplace, the
transactions are clean and more merchants feel freedom to participate in
Clickbank. And then because Clickbank
has become the premier marketplace for digital products, more affiliates want
to be involved which only continues to add to the momentum of the site to
dominate this market.
From the other side of the transaction, when a merchant
wants to put a product into a marketplace and then go through the support steps
of linking to it from a web site and adding keyword optimized articles to drive
traffic to the products, that merchant wants to know the largest affiliate base
is out there to take it from there and really get that product into broad
distribution and sales. There simply is
no better way to do that than to go with Clickbank.
In a way, Clickbank succeeds by its success. And even though PayDotCom is a viable
alternative, it's difficult to capture enough market to interest merchants and
affiliates to switch. And until
Clickbank makes some major mistake, which they probably wont do, that situation
is probably not going to change. http://Bankofebook.com
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Prince S. Eric John is an author and a well known expert in the direct response copywriting & digital marketing Industry, committed to teaching people real online and offline marketing strategies that drives traffic and generates sales!
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