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Email marketing is one
of the hottest ways to generate new customers. By offering something to your
visitors in return for their email address, you instantly have the potential
for a customer.
That something might be
an e-book, monthly newsletter, or anything else that has value.
However, not all email
marketing campaigns are created equal, and so it’s important that you know how
to make the most of your email marketing campaign.
1. Give
Them What They Want
The number one rule for
email marketing to be successful is to give them what they want. If they sign
up for an email newsletter than offer them options about the type of newsletter
they’ll get.
You can create
different groups and have them check a box to join a certain group. If you are having
sale you could send the information only to those with zip coded that was close
enough to come into the store and not bother the rest of your subscribers that
live half a world away.
Bottom line - always send
relevant content and you can’t go wrong.
2. Edit
Then Edit Again
One of the biggest
mistakes made is to create the newsletter or other material and send it out.
Once it’s gone there’s
no bringing it back. What so many don’t realize is that grammar and your style
are as important in your email content as it is on your blog or your website.
Before you hit the send button edit and then edit again, to make sure there are
no grammar mistakes and that your message flows.
3. Create
a Publishing Calendar
Nothing will have your
subscribers’ lose interest faster than irregularity. If you send out a message
and then don’t send anything for months, they’ll forget about you. They’ll not
bother to read your next message, worse unsubscribe, or mark it as spam. So
create a publishing calendar that outlines when you’ll send out your message,
what your email message will be, and what your message will look like.
4. Test
Mobile devices and
different email clients receive emails differently. For that reason, you should
send out a test email to different devices to make sure that it appears
correctly on the screen.
5. Know
and Understand Spam Rules
Many people send out
what would be considered spam because they simply don’t know that they’ve
broken the rules. Read the Can-Spam act and you will be able to avoid getting
yourself into trouble. You are only allowed to send out bulk emails to anyone
who asks to receive that email. If you collected email addresses through
correspondence but no one asked to have anything sent then you are spamming
them.
These five simple steps
will make your email marketing campaign become more effective.
Make sure you look for
your next lesson soon. We’ll be talk about a very important decision you have
to make "To Buy or Build a List for Email Marketing"
P.S.
Building a successful
business online isn’t just about having an extensive email list. It’s about
building a connection with the people. This is what benefits
your business in the future.
Successfully connecting
with your subscribers is no more just about selling. It’s about informing
as well. How then do you achieve this in a single email? Click Here For Details
