There is no better marketing strategy that is low cost and also successful simultaneously. Great businesses when utilized effectively can save a lot of cash. This is not only easy for those who work full-time as a marketer, but also for those who work from home.
Advertising from home is also a low cost option, which includes making and circulating fliers. Usually potential clients will visit home for company dealing. Print great amount of fliers and give it to anyone who is visiting home like family, friends, mailman, etc. Business cards can also be distributed. Few selected people can be given sample of the product. For those who work outside home, employ college students to spread fliers at supermarkets, community centers, or malls, especially on weekends, when there is a rush.
Spread the word by the mouth. Talk to everyone about the product and ask them to talk about it to others. It’s a very highly effective tool to improve the network and does not even cost anything. When getting an informal call from close relatives and buddies, keep in mind to tell them about the newest activities, discount rates and special offers and ask them about what they are up to. If the parties are into the business, it will not hurt to advertise each other. Joint ventures can be started with trustable people of the same business. The only cost that will be suffered during the whole process is of printing fliers. For a better quality, expert can be employed to design them, as they will be able to play with colors and create encouraging content.
Most of the businesses have company bulletin board that they use to put up organization’s latest details. Fliers and business cards can be included on such bulletin boards. But before doing so, check out with the human resource department before placing the details as most of the human resource sections make it necessary to consult them.
Parents are required to be in regular touch with the teachers to know about the progress of the child and they have meetings from time to time. Do not miss this opportunity and spread the word. Hand them the business card and fliers personally at the meeting, instead of just giving the contact number.
Get involved with fundraiser at schools, as it’s a nice approach to market business. Prior to handing out the order received, collect all necessary information like business card pack, fliers, with proper information. Information can be based on what is the company about, what are the products and services provided, or how to get in touch with the company. In each individual order, carefully place all of them and seal the package properly. Presentation, too, is of importance and should be paid attention.
Voice mails can be put to good use, other than recording messages. They can help to deliver the marketing message. Greet with a brief message, following with website and email address, so that whoever calls will be already having the telephone number and they will be able to learn more about the business by visiting the website. When the company is providing special promotional offers and discounts, include information about those in the voice mail. Discontinuation of any services of products can also be informed about. Repetitive voicemails sound boring, so keep changing the voice mail frequently and add some creativity to it.
Most of the big businesses attach business cards or fliers without going mail. This works for companies who send bills to their customers. For those who have customers paying online, they can send the information through emails.
Advertisements can be done, in the locality, by placing fliers on the bulletin boards of the local grocery stores, businesses, barbers, or butchers. People frequent these places and there is a possibility of getting a good response. Some businesses place a jar at the reception counter where the business cards can be dropped for future reference, while visiting them.
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Guidelines On Low Cost Advertising
