The Effects of Colors In Advertisements

The brain gets quicker alerts through sight rather than listening. Visual is expected to be more attractive in comparison to any other senses, no matter what the method of demonstration is. So, there are methods by which one can increase the visual appeal. Other senses facilitate visual appeal, and are also important to focus on.

Common example is color when accompanied with audio, and writing. According to a research, big budget companies spend enormous amounts in the color in designing their advertisements, which allows their product and packaging growth. A color, along with content, allows to pertaining the interest of the visitor and makes them browse the website longer. A colorful article will make people read it until the end.

Colors are known to influence the behavior of a person. Like blue color is said to have a soothing effect. Red symbolizes passion and love. A dating website can have red as the background color. Fast food restaurants have shiny picture of meals magnificently designed copied and pasted on the walls. This tempts the taste buds of the client and the client pounces on the meals, consumes and leaves quickly. And this is exactly the response expected.

Light effects can also be used to play with the mind of the on-looker. Ads, especially for foodstuffs, have tactically placed lights. The light effects trigger the hormones in the brain, which increases the hunger. If the same is placed in a slightly dim light, it won’t be equally tempting.

Nations around the world have different cultures that relate a color to an occasion or emotion. Climatic conditions also feature to this. Like in The United States, people relate black to death and where as in Asia, white is related to death. People residing near the equator like warm colors and people residing to the poles like cold colors.

It’s a must for an advertiser to have the knowledge about the colors and what they refer too. Black stands for elegance, sophistication, seduction and mystery. White stands for peace, pure, clean, mild and youthful. Gold stands for prestige, luxury and elite. Silver stands for prestige, scientific and cold. Yellow stands for warmth, happiness and cheer. Orange stands for warmth, playfulness, and vibrant. Red stands for love, excitement, strength, passion, and danger. Pink stands for nurture, sweet, soft, and security. Green stands for nature, fresh, fertility and abundance. Blue stands for cool, trust, belonging and reliability. And lastly Purple stands for spiritual, royalty, and dignity.

From the advertiser’s perspective, we can conclude that colors can determine the shopping habits of clients. Black, blue, red and orange entice energetic buyers. Intelligent customers are attracted to pink, light blue and navy blue colors. Companies use colors in logo, advertisement, etc., to pass the right message to the customer. Wal-Mart advertisement has a navy blue background and its catch line is “We sell for less”, which means smart clients are their goal. Mercedes has a silver logo, true to its class.

Before designing an advertisement, the targeted customers should be identified and the advertisers should not use the colors that are their personal most favorite but according to the ad campaign. Advertisement for kids should have shiny and vivid colors. Yellow, red, blue and green, which are the primary colors, are the colors, which entice the kids, which is why parents buy those colors for their kids. These colors signify comfort, sweet taste, trust, reliability, a sense of fun and security.

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The Effects of Colors In Advertisements