There is a prevailing mythology about the Clickbank
marketplace that it is virtually an effort free profit machine. Its easy to get the wrong idea because it is
a marketplace where if you get your product out there into the Clickbank
marketplace, there are over 150,000 eager affiliates ready to pick up your
product and begin to sell it. Those affiliates
don’t need to tell you that they are going to sell your product or get your
permission. Just by virtue of being in
the Clickbank community gives them liberty to sell your product. So in theory
you could put a product out there and see its sales soar with no more effort
than that.
But even if you get some marginal or good sales from your
products using that approach, you don’t want to settle for marginal or
good. You want to get the maximum sales potential
you can from your listings on Clickbank. And that means you don’t just sell one
day and put your product on auto pilot.
You sell every day on Clickbank and you reap the rewards in terms of
higher sales, higher profits and a better rating because you are being
aggressive about your sales. And when
your products rise in the sales numbers, they get noticed by more successful affiliates
in Clickbank and you get to a larger audience.
It's all about establishing momentum and then keeping it.
One way to raise your profits on your product has more to do
with production than it does promotion. If
you own the product you put out there so you are not selling someone else's
product, 100% of what you get from Clickbank after the affiliate cut and
Clickbank's fees are yours. You can
either have the product made for you and buy the rights to it completely or
make it yourself.
A good example of this approach is in the marketing of an ebook. If you write it entirely yourself, you have
complete ownership over it and all of the profits are yours. But even if you have a killer idea for an
ebook that will sell like hotcakes, not all of us are writers. But there are starving artists out there on the
internet job services who for a few hundred dollars will put together an ebook
that will read well and deliver a great concept to your customers. And by having the book ghostwritten, you
purchase complete ownership of the rights to the book and you can market it and
reap all of the rewards all for yourself.
Within Clickbank, there are a wealth of tools that you can
use to keep tabs not only on how well your products are moving but on the relationship
of advertising to product movement and how your commissions look to be sure
they are healthy and not undergoing any form of commission theft that is
sometimes possible in Clickbank. So part
of selling every day isn't so much just paying attention to sales but to the
variables of sales such as the success of specific affiliates and the level
your product is reaching as a desirable product to promote.
There is something to be said for simple positioning and
learning to help your product move up so more affiliates pick it up. So after you get your product into the system,
make it a major ambition to get familiar with all of the Clickbank tracking and
reporting systems. These reports can let
you stay on top of your product's performance on a daily basis and if you see
change happening, you can adjust accordingly.
That is the kind of dynamic product management that will
result in stronger sales. If you see
your product take a turn in the statistics that is not healthy, you have the
chance to intervene and make adjustments or even pull the product if it’s a
serious enough situation. On the other
hand, if you see a sudden surge in popularity and sales and a greater
participation in the product, you can do your part to make sure the affiliates
are enabled to jump on the band wagon and make your product successful. And while the subtle changes to how you
position your product and manage advertising is not exactly selling every day,
it is making sales work better for you every day and the outcome of greater
profits is the same. http://Bankofebook.com
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Prince S. Eric John is an author and a well known expert in the direct response copywriting & digital marketing Industry, committed to teaching people real online and offline marketing strategies that drives traffic and generates sales!
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