Seven Simple Secrets of SMS Marketing Ideas for Instant Profit

Are you thinking about getting started with "Text Message" marketing? Here are 7 simple secrets for SMS Marketing Ideas for your business profit...

Connecting with consumers when they’re on the go is more important than ever, and text message marketing (also referred to as SMS or short message service marketing) can be a highly effective technique.

But the proliferation of mobile devices doesn’t guarantee marketing success. If your pitches don’t resonate with consumers and motivate them to act, then your efforts are for naught.

The emphasis on SMS messaging in several recently developed apps is not surprising. Multiple reports indicate that texting is the number one feature used on all smartphone devices across nearly every age demographic. Texting, for many people, is more comfortable and convenient than using multiple apps.

SMS marketing can be incredibly successful, but you need to make sure you follow a few guidelines to ensure it isn’t a failure. This is because SMS marketing has a greater impact on individuals than any other form of contact today.

Texts are personal and people only receive them from people and brands that they trust. With over 6 billion texts sent every day and open rates often above 90%, this is a marketing field that cannot be ignored.

Facebook and Twitter have their place in a marketing campaign, but SMS marketing is where direct contact can be made. A positive contact makes for an effective presentation and a good chance for a sale. A negative contact, on the other hand, could cause a lead to abandon your brand forever. So here are 7 awesome tips to give you some SMS marketing ideas.

1. Know Your Time

Text messages must be sent at a time when people are going to want to see them. One-third of people might sleep with their smartphone next to them and even wake up in the middle of the night to update their Facebook status, but that doesn’t mean that want a marketing text at that time. Sending texts during regular business hours when people are committed to their professional responsibilities usually shows the best results. It all depends on what you have and what problems you can solve, so experiment with your timing to get the best results.

2. Know Your Audience

You know your audience; after all they probably have chosen your business over others in the past, and also chosen to be contacted by you by text. People sign up to receive text messages because they see value in what is being offered. That value can only come by solving specific problems that your audience faces. Each customer segment is going to have different problems that your products or services may be able to solve. If you can’t solve a problem for a segment, then the text will be seen as worthless. People want SMS marketing to be useful.

3. Know Your Triggers

A SMS marketing campaign sees a spike of activity with every text. An email marketing campaign, on the other hand, sees a slow build of its open rate over a period of 24 hours. Because the texts provide an immediate response, they can be used as a triggering mechanism to return customers back to your business. Set up triggers based on customer actions so that marketing efforts are individual and responsive. Keep in mind that inaction by a customer is still considered an action from a marketing standpoint.

4. Know Your Links

The size of your links that you include in an SMS marketing campaign really do matter. If you have a massively long link, then your text message is going to be filled up with meaningless characters. Use a URL shortening tool to improve the text message.

5. Know Your Length

A text message is not intended to be the next great novel. It is a short, precise message that is specifically worded to generate a specific response. Makes sure that you are keeping a text to 160 characters or less for the best response. If you have more to say than the text allows, send them straight to your website to see a blog or post.

6. Know Your Limits

If you are sending out a lot of text messages, then you’re going to be considered a spammer and deleted. When a company sends 3 messages per day with nothing new to offer, then you’ll create conditions where leads will ignore messages, delete them, and eventually delete you from their life.
SMS marketing can provide any business with a number of incredible opportunities. Use these tips to begin a campaign or improve a future one so that the best results possible can be achieved.

7. Make consumers feel special.
Don’t clutter consumers’ text message inboxes with offers and news they could easily get from your website or your brick-and-mortar locations. Instead, make recipients of your texts feel they’re special and have qualified for an exclusive promotion. Otherwise, they will most likely opt out of receiving any future texts from you.

Remember that finding the right messages for your audience will take time and experimentation. But the tips and examples above should help you achieve your goals of getting noticed and making some sales. Http://mdsubmitters.com