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Wednesday, June 14, 2017

Building Your Online Media Kit


What goes in an online media kit? 

An effective online media kit can be one of the most valuable media and 
marketing tools you can create on your web site. It will help persuade even the most doubtful media that you are newsworthy and have what it takes to make their day. 

These go by a variety of names these days: press room, media center, press 
releases, press center, but whatever they are called, they are the place you tell media to go upon entering your web site. 

When you send out a news release to your media, many of them will click on 
your link and come to your site. They are on a mission. They are searching for the information they need to write a feature story of some sort or an interview. 
Your job is to make their visit fruitful and productive. 

You must not only validate any claims you’ve made regarding your book, 
services or products, but you must also make it easy for the media editor or producer to find facts sufficient for them to quickly satisfy their needs. 

When it comes to the Internet, the operative word to key in on is this one: “quick”. You must make it quick as a click to get what the editor needs. 
This may be facts, bio, pictures or interview questions. It can also be 200, 400, 600, 800, 1,000, 2,000 or 5,000 word articles. 

Everything must be ready to go. Click they get it. 

The goal is to make it attractive, easy to use, and ready to go for immediate media utilization. 

An online media kit should contain the following key elements in text form: 
News releases (most recent first) 
Biography (long and short) 
Company information and statistics (long & short) 
Fact sheets (various on different topics) 
Contact information (key person, and public relations people) 
Articles 
Interview questions and answers 
Pictures of the book, product or service. 
You create what you need to make the experience successful and enjoyable. 
So you can also place other persuasive and helpful things in the online media kit: 
Links to major media articles. 
Links to other reviews 
Lists of prior interviews conducted, where, when, with producer comments or 
testimonials 
Past events 
Planned and future events 
Powerpoint Presentations 
White papers 
Case studies 
Surveys, questionnaires, results 
Graphics 
Streaming video and Multimedia files 
All this information should be kept up to date and current. The Neopets web site actually has a link off it’s press center which goes to a web site which contains the Neopets Diary of new features: 
http://www.neopets
.com/newfeatures.phtml?arr=2004-05-03 
Cool. 
You should have text materials available in html, text, and in pdf file 
formats. You should indicate your willingness get the media what they 
need, in whatever format they need it, on demand. 

What this means is that over time you may actually end up growing a press 
center and organizing it by date, by topic or by initiative. The press center may end up having several press kits in it by the end of a year, depending on how many individual initiatives you get involved in. 

Remember the goal is persuasion, so content, and quality counts. 
You goal is to have enough information readily available to supply the media with at least five completely self-sufficient, stand alone articles or story angles. You do this to allow media choice, and also to demonstrate your adaptability and the diversity of your newsworthiness. 

Photography is worth special attention. Make sure you include both black and white and low and high resolution color photography. Low resolution can be 72 dpi. High resolution should be either 300 or 600 dpi. 
You can and should offer photography in a variety of sizes, and indicate that it can be either downloaded immediately, or delivered via e-mail as zipped jpegs (up to ten MB) upon request. 

The high resolution color photography in particular will attract the most 
attention to your book, (or product or service) if it tells a human interest story, highlights a local news angle, and provokes strong deep feelings or intense desire. 

Forget the boring straight headshot. Look at those MTV video's our kids are 
watching day in and out and realize that the sexy and provocative is what 
editors and producers are looking for. 

The human body in motion is a visual experience. For many it's a visual turn on. The photography can't be boring if it is to be successful. It must sizzle. Sure sex sells. But you don't have to go there if you don't want to. You can explore the visual aspects of a book, product or service in all sorts of professional or action oriented settings. 

In one of my questionnaires to the media, high-resolution color photography 
was most often cited as the sole distinguishing feature of a press kit or media kit. It was this that got the editors attention more than any other piece of offered information. If you make the file available online, make sure you have a crisp clear picture of it for the media to see. 

Add a one line Title, which describes the photograph. 
Then write and post a 50 to 100 word descriptive caption. Make the 
description have high interest and high impact. 

Photography in your online media kit is crucial. The photographs will 
often be the single factor that stimulates editor interest and drives them to make a decision to do a feature story. 

The story is built around the picture. With your book, you can select and 
offer photography that suggests or parallels what you would like to see in a feature story. You can actually create a feature story and provide the picture that complements the story. 

With a publicity plan you could identify five or six different story angles 
and shoot a photograph to go with each one. This then fulfills your goal of having a media press center, which contains at least five, detailed, different and complete, stand alone story angles. 

Now there is no doubt a huge range of photography one can create. Pick only the best. 

There is a variety of news angles one can propose which would all be 
complemented by some type of photograph. The photography must illustrate 
something an editor or reporter can write a story about. 
The rest of your media kit must provide the text details to flesh out the 
feature or story. 
The real goal will be to decide what media you want to be in, in order to sell books, and then figure out what combination of photography and feature story material will get you publicity. Each media publication will not respond the same to each photograph or news angle. 

Women's mags will want something different than sports mags. Health and 
fitness mags will want something different than men's health. One single picture will not fit all needs of all the media. 

You obviously want to avoid being caught in a situation where the response you evoke is "Seen one, seen 'em all." 

To be successful, you'll need to be distinctive. To be distinctive you should get on the phone and call the feature, lifestyle or photography editor of each and every magazine you want to be in. 

Ask them straight out key questions like: "What can I give to you that will 
allow you to write a feature story?" and find out what sort of photography 
will be most appreciated and most readily used. Then go and get it photographed and present it back to that editor. Write the letter that says: "In response to our conversation I went and had the enclosed pictures taken". Then send them the choices along with appropriate complimentary feature story material. 

Then add them to your online press kit. Make it available to everyone else. You'll be surprised and pleased when other media use the same materials over and over again. 

Each of online media kit’s listed below has some excellent design elements, 
and illustrate a range of sophistication and cost. 
Stan and Sandra Posner Drive I-95 
http://www.mascon.net/z3_press_room.htm
O’Reilly Publications Press Center 
http://press.oreilly.com/index.html
Parenting Press 
http://www.parentingpress.com/media.html
Net Lingo Press 
http://www.netlingo.com/press.cfm
AT & T Online Media Center 
http://www.att.com/presskit/
Mothers Against Drunk Driving 
http://www.madd.org/news/
American Women Road and Travel Magazine 
http://www.roadandtravel.com/company/caldwellpresskit/courtn
ey_caldwell%20press%20kit.htm 
Susun Weed’s Press Kit 
http://www.susunweed.com
/A_press-kit_plus-more.htm 
Get in the habit of using search engines and surfing the web. When you find a link to a press room or online media center click on it. Study it. 
Search on the words: 
Online media kit 
online press kit 
press center 
media center 
couple these search words with learning words such as: 
tips 
article 
tactics 
strategy 
guide 
You'll find plenty of articles by experts and web sites with free advice and information. 

Heck, some of the stuff may be so good you find yourself buying a book by a 
self-published author! 

You may find that some of the best materials available by a company are 
organized for easy use in the press center. It will likely also be the best place for you to find the right contact information to get you in the door at the company. So a company's media center is often the best place to go to when you need to identify and get a hold of the right people to do business. 

Regards all, 

21 free must have tools for your professional copywriting career

This is a list filled with unique, useful and often overlooked tools that have helped me and my team greatly in our freelance copywriting career. From working with startups to established small businesses, all of these tools have made the process smoother and helped in increasing our returns multiple times over. 
It’s said that, a craftsman is only as good as his tools. The same goes for professional copywriters, and practically any other industry, as a matter-of-fact. 
No matter what niche you specialize in, it’s important that you have the right tools so that you’re able to craft the best possible copy for your client. Here’s a suite of 21 free must-have tools copywriters should equip themselves with: 

1. http://www.beenokle.com/zenwriter.html -ZenWriter (PC). Trying to tame the wily beast that is writer’s block is a lot easier with a distraction-free environment. Fortunately, these tools can help make that perfect (or near perfect) writing environment a reality, no matter where you’re using your computer. 

2. http://www.yesware.com/ This app describes itself as “email for salespeople”, and although I’ve only been using it fairly recently, I’m quite impressed. With email tracking, pre-made templates and syncing to other products built in. This is a very cool resource you should try out if you want to land more clients. Many initial contacts (and even sales) are made through email, so it’s an important thing to utilize. Yesware lets you step up your game by making your inbox seem like a professional arm of your freelance business (which it should be!). 

3. https://www.bidsketch.com/ We just know that all freelance copywriters are going to love how Bidsketch tackles proposals. No longer will you have to waste time creating + designing them, and you’ll now be able to land more clients than ever by sending out sleek, professional looking proposals that outline exactly what work needs to be done. 

4. https://bywordapp.com/ ByWord (Mac). If you read the above description and felt like you were missing out because you were on a Mac, fear not! ByWord is quite similar to ZenWriter, and although I haven’t used it personally, it comes highly recommended from folks like Michael Hyatt. 
If you’d rather write text “Matrix-style”, be sure to check out the super minimal WriteRoom (Mac) and DarkRoom (PC) as well. 

5. http://www.copyscape.com/  Copyscape is a free web-based tool that allows you to check the content of a single webpage and see if it contains any duplicate content found elsewhere on the web.  Copywriters might also want to check out the pay-as-you-go version, which allows you to check a section of plain text, rather than an already-published webpage, for plagiarism. 

6. https://www.readability.com/ I describe this as a “writing tool” because it’s most useful for creating awesome content. Most importantly, it allows you to read interesting content without being distracted.  I challenge you to install it. Go to a really long article like this one, and see if it makes a difference in helping you finish. With an amazing selection of typography and minimalist styles, you’ll be able to consume great content faster than ever before, which will lead to better writing. 

7. https://www.flickr.com/  I simply don’t know what I do without Flickr. It’s the only website I use to get images for the copy I submit clients. Finding and crediting images on Flickr is simple and painless, and the quality is unmatched. 

8. http://unsuck-it.com/ is a free web app that allows you to convert words that don’t flow well in your copy (like business jargon) and replace it with fun words that do. Mostly, it’s a great tool for you to find quirky synonyms or definitions to boring words. 

9. http://www.thesaurus.com/  No copywriter is complete without a trusty thesaurus by his side (or, in the case of web copywriting, in the next tab). Thesaurus.com is the most comprehensive thesaurus website and is one that I frequent multiple times with every piece of copy that I write. 

10. http://www.rhymezone.com/ Poetry isn’t the only thing that requires rhyme. Copywriting needs it too sometimes. The next time you’re looking for a rhyming word to strengthen your copy, head over to RhymeZone. 

11. https://www.webpagefx.com/tools/read-able/ Did you know that you should be aiming for a 7th-8th grade reading level when writing copy? We’ve covered this before in copywritersforums. Read-Able is an awesome tool that automatically and accurately tests the reading level of an excerpt of text. 

12. http://tools.seobook.com/keyword-tools/seobook/#work Find high performing and competitive keywords. With this tool - you can get great keyword ideas and suggestions for your content for free! 

13. http://live-keyword-analysis.com/ Live Keyword Analysis is a quick ‘n easy SEO tool that will help you calculate the density of keywords in a sample of text. If you feel as though your keyword is too frequent or too rare within your copy, use LKA to confirm that. 

14. https://www.freshbooks.com/ I’m not sure how freelancers survive without Freshbooks. It’s such a crazy-awesome tool to use for billing and invoices! Personally, I like using software like this to keep things professional and organized rather than relying on those, “Hey, did you pay me yet?!” emails. Keep track of billing for different clients; send out invoices to separate email accounts in a single click. Never lose track of who owes you money with this great accounting tool, it’s one of the most necessary for freelance writers out of this entire list. 

15. https://drive.google.com/drive/my-drive We all need some way to deliver copy to our clients. For me, Google Drive is the perfect answer. Not only do most of my clients use it already, but the vast amount of storage and simple UI makes it a far better choice for me than Dropbox. 

16. http://www.aminstitute.com/headline/  EMV Headline Analyzer is an extremely cool yet very underrated copywriting tool that allows you to check the EMV (emotional marketing value) of your headline. Basically, it tests your headline to see what percentage of words in it invokes emotion. The higher, the better. 

17. http://www.wordcounter.com/  Word Counter is an advanced keyword counter. It analyzes a sample of text and gives you info as to the top 25 most repeated words in the text, excluding small words like it, the, etc. 

18. http://sitetuners.com/  Conversions are a big priority in professional copywriting. The Conversion Ninja Toolbox is essentially a website with a vast library of conversion optimization resources. It’s a great place to frequent whenever you need some CRO advice. 

19. https://www.legalzoom.com/country/ng Once your freelance business starts to make some progress, you MUST familiarize yourself with the necessary documentation for your business endeavors. You will likely only need to file for an LLC if you are the sole “employee” in your freelance operations. While a website is never a good replacement for consulting a lawyer and an accountant, LegalZoom can help you knock out legal documents in a breeze. 

20. https://www.mint.com/ I still use mint regularly to keep some basic tabs on my finances. The software is beautiful and it has just as many features as needed. It can help you set goals on spending & income so you can track your progress on all expenditures (by linking your debit & credit cards) or you can opt to enter purchases manually. 

21. https://www.rescuetime.com/ One of the biggest wake-up calls I ever had in relation to my productivity was installing RescueTime. It’s pretty scary how much time you can be spending on “black holes” of the internet. Time sucks like Reddit and YouTube were taking up a couple hours every week, but I was finally able to see just how much time I was wasting, and now I’ve cut down time spent on those sites immensely. 

We do hope, you will like and enjoy these free tools and we also want to know more about other tools that’s not mention here, which you are using in your freelance copywriting business! 

Monday, July 25, 2016

Are Your Beauty Supplies Banned In The Airplane Terminal?

Are you a female who is about to catch a flight?  Whether you are just going to visit family, are planning to take a vacation, or you have a business meeting to attend, there is a good chance that you will be bringing along beauty supplies. In fact, some of these supplies you may even want to carry with you at all times, but can you?  If you weren’t already aware, there are a number of different beauty supplies that are prohibited from being stored in your carryon luggage. Before you head to the airport, you are encouraged to familiarize yourself with these items.

With the recent ban on liquids, you will find that a number of your beauty supply products are automatically eliminated from being allowed in your carryon luggage.  These items most commonly include liquid deodorant, toothpaste, shampoo, conditioners, hand sanitizers, and all liquid hair products.  Although it may be inconvenient for you, you will also find that the majority of your makeup supplies are banned from carryon luggage bags.  All of these banned items include liquid based formulas, such as liquid foundation, liquid skincare creams, liquid mascara, and liquid lip products.

Although a large number of liquid beauty supplies are prohibited from being stored in carryon luggage bags, there are a few exceptions.  These liquid exceptions include prescriptions that are prescribed to you and certain eye care products.  If you are wearing your contacts or have eye problems, you are allowed to carry small amounts of eye drops or saline solution with you.
These items must be no larger than four ounces each.
Although a large number of beauty supplies are liquid based, there are others that are not.  For instance, most nail care products, expect for nail polish or nail polish remover, are liquid free.  By the way, it is important to note that both nail polish and nail polish remover are included in the, above mentioned, liquid ban. Nail care items that you can bring aboard an airplane with you, in your carryon luggage, including nail clippers, nail cuticle cutters, and nail files.

If you need to carry any other beauty products with you, it is likely that you they will focus on eye care. As previously mentioned, small amounts of saline solution and eye drops are permitted onboard in an airplane, in your carryon luggage.  Although you may think it is banned, you are permitted to carry eye glass repair kits with you. These kits are allowed, despite the fact they do have a small number of sharp objects in them.

Now that you know which common beauty supplies or products are allowed or are not allowed to be stored in your carryon luggage, you can pack accordingly.  It is important that you keep this list in mind. If you are planning on wearing makeup, you will want to apply it before you leave and store the rest in your bags that will be checked. In the event that you try to sneak, the above mentioned, prohibited items into your bag, you may be at risk for being detained by airport security.

Although there is a chance that you may be detained by airport security or miss your flight, due to being tied up at a security checkpoint, you will find that those are the most serious consequences. In the event that you are cooperative with airport security and other airport staff, you will likely just have your banned beauty items confiscated.  As a woman, you should know that many of these items do not come cheap. Therefore, instead of wasting your hard earned money, you are advised to think wisely and plan ahead.


Checkout  Recommended International Traveling Accessories:



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 I am a self-motivated, creative copywriter with nine years of marketing and advertising experience, committed to teaching people real online and offline marketing strategies that drives residual and leveraged income to create real wealth! http://www.mobiletopup.com.ng/

Are You on The No-Fly List? What You Can Do


Each day, thousand of Nigerians/Americas board an airplane. Although many of those individuals do not have a problem, others do. One of those problems may involve the no-fly list. While the no-fly list was designed to make air travel safer, there are some instances when the wrong individuals have been targeted. These mistakes often include mistaken identities or misspelled names. Despite what you are told or may think, there are ways that you can get yourself off of the no-fly list.

Although you can get your name off the no-fly list, it is important to remember that it will not happen overnight. In fact, if you are notified that your name is on the no-fly list at the airport, it is almost a guarantee that you will not be able to board your plane. Since airport security cannot rely on your word, they will likely not allow you to proceed any further. In fact, you may even be detained a short period of time by airport security. Once you are released, you can begin taking the steps needed to have your name removed from the no-fly list.
The first step in getting your name off the no-fly list is to the contact the Transportation Security Administration (TSA). Once you are notified that your name is on the no-fly list, you should be provided with the contact information for the TSA. If you are not provided with this information, you can easily obtain the telephone number needed to directly contact the administration by visiting their online website. That online website can be found at www.tsa.gov. Once you have made contact with the Transportation Security Administration (TSA), you will be provided with instructions on what to do next. Those instructions will likely include filling out a form that should be mailed to you.

In addition to filling out the proper paperwork, you will also be asked to submit identification. In fact, you will need to submit more than one piece of identification Most travelers need three different items. Accepted items include a driver’s license, a government identification card, a military card, a social security card, a voter registration card, a passport, a visa, or a birth certificate. Although only three pieces of identification are required, you may want to have additional identification documents on hand, just in case. After you have collected these items, they will need to be notarized by the proper officials.

After you have submitted all of the required documents, the process should begin, which will result in your name being removed from the no-fly list. This process could take as little as a few weeks, but it could take months. You are advised against making any travel plans until you receive confirmation that your name has officially been removed from the no-fly list. Once your name has been removed, all airlines will be notified of this removal. This should mean that you are now able to purchase airline tickets and make travel plans.

In addition to actually having your name on no-fly list, namely due to a mistake, there is a chance that someone else with the same name as you could be on the no-fly list. Despite the fact that you are not the one on the no-fly list, you may experience some problems. For that reason, the Transportation Security Administration (TSA) has developed a traveler verification program. In the event that you are commonly mistaken for someone else, it may be a good idea to register for that program. Information on this helpful program can be found by visiting the Transportation Security Administration (TSA)’s online website. As previously mentioned, that website can be found at www.tsa.gov.

Although getting off the no-fly list may seem like a long and frustration task, it is something that you will want to do. Chances are your name will not magically disappear from the list. This means that if you are planning on traveling, now or in the near future, you will want to take the appropriate steps to ensure that you will make it to your intended destination.

Checkout Recommended International Traveling Accessories:

Thursday, September 10, 2015

Strategic Bulk SMS Business Money Making Secrets Revealed



Bulk SMS business is one of the great ways of making cool money. In this article, you will learn secrets about bulk SMS business and why it is so easy to make cool money from bulk SMS business.

What I like most in bulk SMS business is that I can be in my room and still be making money. I can travel to anywhere and still be making money. I make money every day from my bulk SMS
business. It is amazing. You too can make your bulk SMS business real fun as you make more money using the secrets revealed in this article. I will explain all the information you need to define your own bulk SMS business model and make profit with ease. If you are just about to start bulk SMS business, I encourage you to do so quickly before it will be too late. This article contains all the secrets that highly successful bulk SMS website owners know and make use of.. This business is lucrative because you have the liberty to ascribe organizations any amount you like.

Easy way to make good income

As a BulkSMS Specialist, you will be able to help business organizations, churches, schools, Associations etc reach out to their customers or loved ones utilizing BulkSMS services. With BulkSMS, thousands of SMS can be dispatched at a TIME with you choosing any PREFERRED/CHOOSEN NAME which you desire to brandish on the receiver's phone as the SENDER'S ID (name of the company, place of worship, school, enterprise, associations, Associations etc).

You will agree with me that millions of text messages are dispatched by persons planning for an event, which includes invitation, promotional messages and festive greetings. If organization could pay a lot of cash on buying invitation Cards for their potential guest, or spend so much running jingles on radio and TV just to attract attention of customers, just imagine if such Organization or business now glimpse another new offer that is better and very convenient than his conventional reach outs. Believe me he’ll pay for it.
If Telecommunication businesses, Banks etc can be using such Branded bulk SMS with the title of their banks, seeming on our phone when they drive such notes, then, there is no question that any businesses or businesses will not like to use such service to encourage their clients.

Before I start the Tips, THIS IS A LUCRATIVE enterprise THAT HAS MAKE MILLIONS FOR MANY persons,

So, WHAT SHOULD I DO TO BECOME PART OF THIS enterprise?

1. To become part of this magnificent business is very easy; you must first understand how it works. It is very easy to send BulkSMS. It is just a issue of logging in to the site, type the SMS and then bang on the send button, to deliver your sms message.

Once you know how it works, you should then be adept to come up with a list of your goal customers, which may encompass:

## Churches

## Companies

## Schools (especially, private schools)

## shopping centres

## clinics

## associations

## University Departments

## Computer teaching schools

## Associations

## marriage broadcast & Invitations

## Events and Meeting

## Birthday broadcast and request

## Exceptional times of the year Greetings

## Political crusade and perception

## Business Bodies

## Government Establishments etc

These organizations need Bulk SMS service for distinct purposes, such as:

## Advocating crusade

## Disseminating Information

## Invitation


## Notice of gathering

## Declaration of Account and numerous more…

You can find numerous of these targeted customers in your locality and that is why you should not let this business pass you-by this season. Recall “Remember the fastest way to make it in life is to locate and satisfy one key human needs and want... sure they will be happy to pay you for it. 

2. After you know your target customers, then you should draft sales letter in which you will let your target customers realize why they should use your BulkSMS. This suggestion note must be compelling, so that any person who reads it will find it irresistible to patronize you. You can use Microsoft Word and if you desire to make it more professional, you can use letter headed paper, if you understand how to proceed about it.

3. Start With What you have.

Well, capital has always been the excuse of so many dead dreams when it comes to beginning a business, but what most persons fail to realize is that there are numerous ways you can get easy capital and start a business or better still a million ways to start a successful business without capital. Capital is a rudiment part of a successful business but it’s never greater than drive of determination to succeed. I will try and converse more about this in my future posts.

To start without capital, follow the steps underneath:
1. Make a list of your target customers (i.e. places of worship, enterprises, schools, shopping centres, trado medicals etc).

2. Get your power sales letter prepared. (Or order from us for only N1000 each)

3. Take your power sales letter prepared to your targeted customer and use "word of the mouth" to explain better.

4. You can also design a FORM in which your client can use in collecting phone numbers of their members for easy reach out (this is called list management) (Optional)

5. Discuss your cost for the service. You must address how much you will be buying the sms from your Sms provider. If you buy at the rate of 80kobo per sms, not anything is bad selling it at N1.50/per sms.  it means this guy will make 0.7kobo/sms  and N7,000 profit just assisting a business drive BulkSMS to 10,000 phone numbers, just in a day.

6. Get your money, phone numbers, the message to be sent and the Sender ID to be utilized, from the target customer.

7. Purchase the number of sms required from your sms provider (
www.mdsubmitters.com) using part of the cash assembled from your target customer.

8. Get the sms sent and keep your earnings. Don't forget to drive the sms to your client.


You can purchase your BulkSMS at www.mdsubmitters.com where you can even purchase at cheaper rate depending on the volume of sms you are ordering for.
NOTE: YOU NEED A STANDARD AND Professional sales letter THAT CAN RAKE IN UNLIMITED cash TO YOUR ACCOUNT. If you need a expert suggestion letter which have been using for long Then order for it with just token "BulkSMS PROPOSAL notes ".

This package comprises DIFFERENT suggestion notes for different target customers. It contains proposal notes for:

## Churches

## Schools

## enterprises

## businesses etc

This power sales letter are letters which we have been using to make cool cash from BulkSMS business. Just alignment mdsubmitters.com power sales letter, all you just have to do is to edit it, put your title and your contact info, utilizing Microsoft phrase. Then take it to your target customers. By then you take this power sales letter to all the places of worship, schools, enterprises etc in your locality, there is no way you will not start making cash from this easy and cool business.

It is the PROPOSAL that will determine if you will be patronized or not. So, if you do not have a benchmark proposal letter that means you might lose the sms agreement to another BulkSMS dealer.

One beautiful thing about this enterprise is that you can do it throughout your leisure time and after getting back from work. I love multiple creeks of earnings and I am certain you too will like money approaching into your bank account from distinct sources. Recall, to make REAL cash online, you should have SOMETHING to deal on.

Tuesday, September 8, 2015

Seven Simple Secrets of SMS Marketing Ideas for Instant Profit



Are you thinking about getting started with "Text Message" marketing? Here are 7 simple secrets for SMS Marketing Ideas for your business profit...
Connecting with consumers when they’re on the go is more important than ever, and text message marketing (also referred to as SMS or short message service marketing) can be a highly effective technique.
But the proliferation of mobile devices doesn’t guarantee marketing success. If your pitches don’t resonate with consumers and motivate them to act, then your efforts are for naught.
The emphasis on SMS messaging in several recently developed apps is not surprising. Multiple reports indicate that texting is the number one feature used on all smartphone devices across nearly every age demographic. Texting, for many people, is more comfortable and convenient than using multiple apps.
SMS marketing can be incredibly successful, but you need to make sure you follow a few guidelines to ensure it isn’t a failure. This is because SMS marketing has a greater impact on individuals than any other form of contact today.
Texts are personal and people only receive them from people and brands that they trust. With over 6 billion texts sent every day and open rates often above 90%, this is a marketing field that cannot be ignored.
Facebook and Twitter have their place in a marketing campaign, but SMS marketing is where direct contact can be made. A positive contact makes for an effective presentation and a good chance for a sale. A negative contact, on the other hand, could cause a lead to abandon your brand forever. So here are 7 awesome tips to give you some SMS marketing ideas.

1. Know Your Time
Text messages must be sent at a time when people are going to want to see them. One-third of people might sleep with their smartphone next to them and even wake up in the middle of the night to update their Facebook status, but that doesn’t mean that want a marketing text at that time. Sending texts during regular business hours when people are committed to their professional responsibilities usually shows the best results. It all depends on what you have and what problems you can solve, so experiment with your timing to get the best results.

2. Know Your Audience
You know your audience; after all they probably have chosen your business over others in the past, and also chosen to be contacted by you by text. People sign up to receive text messages because they see value in what is being offered. That value can only come by solving specific problems that your audience faces. Each customer segment is going to have different problems that your products or services may be able to solve. If you can’t solve a problem for a segment, then the text will be seen as worthless. People want SMS marketing to be useful.

3. Know Your Triggers
A SMS marketing campaign sees a spike of activity with every text. An email marketing campaign, on the other hand, sees a slow build of its open rate over a period of 24 hours. Because the texts provide an immediate response, they can be used as a triggering mechanism to return customers back to your business. Set up triggers based on customer actions so that marketing efforts are individual and responsive. Keep in mind that inaction by a customer is still considered an action from a marketing standpoint.

4. Know Your Links
The size of your links that you include in an SMS marketing campaign really do matter. If you have a massively long link, then your text message is going to be filled up with meaningless characters. Use a URL shortening tool to improve the text message.

5. Know Your Length
A text message is not intended to be the next great novel. It is a short, precise message that is specifically worded to generate a specific response. Makes sure that you are keeping a text to 160 characters or less for the best response. If you have more to say than the text allows, send them straight to your website to see a blog or post.

6. Know Your Limits
If you are sending out a lot of text messages, then you’re going to be considered a spammer and deleted. When a company sends 3 messages per day with nothing new to offer, then you’ll create conditions where leads will ignore messages, delete them, and eventually delete you from their life.
SMS marketing can provide any business with a number of incredible opportunities. Use these tips to begin a campaign or improve a future one so that the best results possible can be achieved.

7. Make consumers feel special.
Don’t clutter consumers’ text message inboxes with offers and news they could easily get from your website or your brick-and-mortar locations. Instead, make recipients of your texts feel they’re special and have qualified for an exclusive promotion. Otherwise, they will most likely opt out of receiving any future texts from you.

Remember that finding the right messages for your audience will take time and experimentation. But the tips and examples above should help you achieve your goals of getting noticed and making some sales. Http://mdsubmitters.com