Simple Strategy To Search Engine Optimization Crash-Course

Search engine optimization or “search marketing” as some want to call it does not have to be complex or require unique technological information. Even if you have definitely no knowledge of SEO, you can understand the fundamentals in a few days or even hours.

We’ll go over a primary introduction to SEO here, and later I’ll discuss a simple SEO strategy or technique you can develop an online empire around.

If you’re already familiar with SEO, forgive me for getting back to basics, but I have a feeling a lot of readers will appreciate the foundation.

SEO helps to make your web site to rank high on search engine result pages, such that you get large volumes of traffic directed to your website by the search engines. The process of SEO involves choosing the best keywords for your website content.

This article outlined some of the key ways through which you can optimize your website for search engines best results.

• Search marketing is one of those things that take little time to learn, but lots of time to master. Just to define SEO for the uninitiated, SEO is the process of increasing or improving traffic that comes to your website from search engines. Search traffic can be especially valuable to your site because search visitors tend to be very focused and engaged. Not surprisingly, an entire industry has grown up around the practice of search engine optimization. SEO experts tend to talk in technical terms that make SEO seem difficult and complex.

But the truth is, you can learn and apply basic SEO strategies and achieve results yourself without ever engaging an expert.

SEO efforts are usually broken down to two components, on-page optimization and off-page optimization.

On-page optimization is focused on things you can do to your website to improve search rankings. Off-page optimization is about the external factors that can improve your rankings. On-page efforts are important, but they’re fairly simple and easy to accomplish. Off-page optimization is by far the more difficult and important factor in topping the search results.

• Know all your key words and phrases and use them on your web content. This will make sure that when people are looking for keywords that relate to your niche and type these keywords on search engines, your web site come up and rank high. If your website can be found on search engines, it means that you will get a lot of traffic directed to your website.

While the search engines want to send search visitors to relevant results. Naturally, a relevant result for any search will likely include the exact keywords the searcher typed in to the search engine. On-page optimization usually focuses on making sure you put the keywords in the right place on your pages and site.

Beyond keywords and content, it is also important to know how many people are performing a search for a given set of keywords. That’s known as search volume, and search volume determines how many visitors you could receive for a particular keyword or phrase. Search volume is also related to how competitive a keyword might be.

When planning any SEO efforts, you first start with keywords. You figure out which keywords you want to target based on search volumes and competition.

Your on-page efforts will then focus on optimizing your site and specific pages (or new pages) for specific keywords.

The things that matter on-page include:

1. URLs


2. Meta tags (like title, description and keywords)


3. keyword placement (in content, header tags, image alt tags, and other places)


4. Internal linking


5.  And  handful of other less important factors

We’ll get into more detail when we discuss our simple SEO strategy below, but first; let’s get back to off-page factors.

Remember when I said off-page optimization is much more important and difficult to accomplish? Here’s why.

The search engines can’t just rely on your site’s content to know where to rank it in the search results. To really know where a site should rank, the engines have to rely on other site’s opinions as well. In fact, the weight other sites’ opinions much more heavily.

How do the search engines measure other sites’ “opinions?”

Through links. Links are the currency of the web, as they say, and links are the biggest determinant of where your pages will appear in the search results.

Quantity of links isn’t all that matters though. Quality of links is important too, as is the anchor text (the specific text that is hyperlinked) of the link, and the content of the page and site a link is coming from.

With me so far? Great. Let’s jump in to the simple SEO strategy, and it will all start to come together. Then you can move on to building that empire I mentioned above.

• When designing and building your website, make sure that your keywords are in your web page headings and sub-headings.  Keywords can be one word long, or a handful of words long. Keywords can have from zero searches per month to millions of searches per month. Likewise, keywords can have no competition whatsoever, or they can have hundreds or thousands of sites working to rank for them.

Usually, the higher the search volume a keyword has, the more competitive it will be, but not always. The opportunities lie in words you want to rank for that have low competition relative to their search volume.

Common keywords with high search volumes and high competition are known as “short-tail” keywords, and less common keywords with lower volume/competition are known as “long-tail” keywords. Check out the full definition of long-tail if you’re interested, but for now, I’ll just use the phrase to refer to those keyword groups.

• Have high quality, unique and fresh content on your website. Duplicate content can result in your website being penalized by search engines. Having fresh content means that your website will get indexed by search engines and more people will visit your website because you have useful content on your website.


• Submit your website to website directories. This means that your website will be visible from search engines and people will easily find it.


• Create links with other related websites. If your web site is linked to other websites, the popularity of your website increases. Create one way links by submitting articles and participating in relevant forums and make sure that you include your website URL. Exchange links with other related websites.


• Have a blog and blog regularly using the keywords for your niche. This will increase the ranking of your blog and website since search engines will visit your blog regularly if you add fresh content on a regular basis.

These steps can help to increase your website ranking on major search engines, Follow them and see high volumes of traffic will flog to your website. Click Here And Visit Us Today

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Simple Strategy To Search Engine Optimization Crash-Course