E-Commerce Business - Proceed With Caution

There is an epidemic in the United States. An epidemic that is so overlooked, if gone unchecked any longer, could cripple the economic strata of the U.S. An epidemic that could be responsible for the genocide of millions of businesses. Curious what it is? I am referring to the gross mismanagement of e-commerce businesses. Okay, perhaps the phrases "cripple the economic strata" and "genocide of millions of businesses" was stretching a bit too far, however, it is a fact that the bulk of e-commerce businesses are not built on an infrastructure that embodies stability. I am referring to a lack of customer service support in the umbrella of businesses designating themselves "e-commerce" or "virtual businesses".

It is true that the lure of starting the e-commerce business is powerful. An endeavor as such usually requires little or no capital investment, a credit card processing account, and rudimentary knowledge of HTML coding. These three elements compose the basic formula for starting an e-commerce business. There is a marked difference in the formula for starting a business and the formula for maintaining a business. To expound on the latter, what truly makes a business thrive is proper customer relationship management and immediate telephone / live voice account support. This is the key component that is missing from most on-line or "virtual" businesses.

Take, for instance, the internet based company Netflix. If you are unfamiliar with the company, they are a relatively young e-commerce business specializing in mail order DVD rental. The minds behind the ingenious idea that is the basis of Netflix failed to create telephone support for their product. There is no doubt this decision was a calculated one as they most likely weighed the cost of maintaining an in-house call center vs. integrating purely e-mail based support. Without looking at the numbers side of the argument, imagine the frustrated consumer having problems with their order and having to rely on a 24 hour lagged e-mail response system to rectify their account issues. Based on this plausible conjecture, I believe lack of live operator support will be the ruin of the Netflix organization and the downfall of all e-commerce businesses that follow the same train of thought. What these businesses do not realize is that it is possible and extremely cost effective to outsource your call center needs to an established advanced call center facility. This solution has a two fold benefit. It serves to establish a solid foundation of customer relationship management and opens businesses up to benefit from word of mouth advertising.

I believe even a small internet business can greatly benefit from utilizing a call center to manage their customer service or sales calls. The initial investment is usually zero (excluding research time to find the appropriate facility) and most call centers charge on a per call basis (meaning you only get charged for the calls they actually receive). If looking at business from the customer's perspective as opposed to looking at it from an initial profit standpoint, it behooves all e-commerce businesses to initially setup a live call center to manage all of their calls. If the infrastructure is not initially setup correctly, your business may fail before it has even begun. http://Infosdemocracy.com

The "Naked Cowgirl" and 2 PDF Blueprints

Hi,
My friends Mark & Howie just released a new video showcasing what some of their

affiliates are making... (and you can grab two PDF reports too)
 

http://www.mobileaffiliateprofits.com/member/?r=4962&i=7&cbid=ericjay
 

In fact, they are paying Chris from Atlanta 5 figures a week to be their affiliate!
 
These guys want to train you to be just like Chris so they can pay you 5 figures

a week too. Because the only way they make money... is when you make money.
 

See Chris' story by clicking the link below...
 
http://www.mobileaffiliateprofits.com/member/?r=4962&i=7&cbid=ericjay
 

Not only that, you'll also get 2 PDF blueprints to get started now, AND a quickstart video.

So you could start making dough as early as tonight.
 
Plus, you'll get a kick out of the "Naked Cowgirl" video in Times Square just to have a bit of fun too...
 
http://www.mobileaffiliateprofits.com/member/?r=4962&i=7&cbid=ericjay
 

Take care,

 Eric
 
PS- The guys said all this free content is about

to be taken OFFLINE. So I suggest you hurry over

and download it right away...
 
http://www.mobileaffiliateprofits.com/member/?r=4962&i=7&cbid=ericjay
 

10 proven campaigns= $52,173.95 in the bank

Hi,
 
You can swipe the same 10 campaigns Howie and Mark paid their affiliates $52,173.95 to copy and paste and

make money in just 30 days...
 
http://ericjay.mobileaff.hop.clickbank.net
 
Listen, they don't make any money unless you do, so that's why they are revealing this extreme money

maker. In fact, they will even pay you to make money...
 
You can get the details below...
 
http://ericjay.mobileaff.hop.clickbank.net
 
Look, these campaigns are not going to be available for long... Because they cannot cheat out the affiliates that

they already have raking in the big bucks...
 
Click the link below while you still can to get these copy and paste campaigns proven to make their affiliates $52,173.95

before they take this page down...  http://ericjay.mobileaff.hop.clickbank.net
 

Take care,
 
Eric

The Pros And Cons Of Using Google Adsense For Extra Income!

I have been using the Google Adsense Program to generate extra income online for some time now. I have gained a lot of experience from using the program. I feel it's become necessary to share the pros and cons of the program with those that may be considering using it in this article. But first, I need to explain a bit what the program is.

What is Google Adsense?

Google Adsense is an affiliate marketing program. In Google Adsense, Google act as the intermediary between the affiliates and the merchants. The merchant, or the advertiser, would simply sign up with Google and provide the latter with text ads pertaining to their products. These ads, which is actually a link to the advertiser's website, would then appear on Google searches as well as on the websites owned by the affiliates, or by those webmasters who have signed up with the Google Adsense program.

In Google Adsense, all the webmaster has to do is place a code on his website and Google takes care of the rest. The ads that Google would place on your site would generally be relevant to the content of your site. This would be advantageous both for you and for the advertiser, as the visitors of your site would more or less be actually interested with the products being advertised.

The Google Adsense program compensates the affiliate in a pay-per-click basis. The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you through checks, although only after Google have deducted their share of the amount. Google Adsense checks are usually delivered monthly if you earning reaches $100.00. Also, the Google Adsense program provides webmasters with a tracking tool that allows them to monitor the earnings they actually get from a certain ad.

Now that you understand what Google Adsense is, here are the pros:

1. They are great for webmasters creating content websites. It used to be these webmasters worried about how to cover the expenses of running their websites. With Google Adsense, these worries became a thing of the past. All they have to do now is write their content and add adsense to it and make money.

2. Google Adsense makes the internet better for the users. Webmasters can now concentrate on publishing quality content. Quality content makes the internet better for the users.

3. Once a webmaster creates quality content, it can generate income for years to come. All the webmaster has to do is update the content from time to time and the income will keep coming in.

4. If a webmaster has the time, the webmaster can publish multiple websites. You can use one Google Adsense account on multiple websites. You don't have to go through the hassle of applying for another account with Google.

Below are the cons of the Google Adsense program:

1. The Adsense account can be closed by Google at any time. There are horror stories of webmasters waking up and seeing their account closed. They all of a sudden lose their source of income.

Usually, one of the reasons that makes Google close an account is click fraud. The problem is that the click fraud my not be committed by the webmaster.

2. The Google Adsense program does not provide residual income. So, you can't continue to reap the reward of your hard work over and over as you do with residual income programs.

3. Most content websites depend on search engines for traffic. When the search engines shuffle their ranking algorithms, the traffic may drop. This drop will result in less traffic and income.

4. Creating content can be hard work. You'll need to keep adding content to keep your website interesting. Without this, you visitors may dry up, which will decrease your income.

There you have it! You now know the pros and cons of the Google Adsense program. It's up to you to decide if you want to use it to earn extra income. http://Infosdemocracy.com

Discover How to Make Money Online Creating Your Own Niche Web Site.

Wouldn't it be nice if you could just get on the internet for the first time, and then without a lot of work and hassle, find an opportunity to get rich overnight?

Wouldn't we all start the so called opportunity and actually see the money be thrown at us just to be collected?

DREAM ON!!

Why is it that everybody, and I do mean everybody, seems to think that this is the way it should be? Don't you think that we all would be driving that luxurious sports car, live in a mansion and be on holiday al the time?

So first things first, there is no way you can make money online without putting in the hard work, pay your dues like all of us and learn what it is all about. Now that we have cleared that, lets talk about how you can make money online!!

The first thing needed to make money online is your personal decision on what you want to sell on line, this seems logical but nevertheless it is extremely important, you need to sell something to create income. The best thing to sell according to recent studies is your personal wisdom. Nobody knows what you happen to know so this is a major advantage. They'll never be able to take that away from you.

Why would you start of where everybody else does, by joining some sort of guru program, where in the end, the so-called guru will be the only one actually making the money while you do all the work?

Step out off the mass thinking program and become an individual, there are several ways that you can take advantage of your knowledge and let other people sell that knowledge for you, this is what the affiliate programs are for. There are actually people out there who make it their main goal to sell other peoples products. Why not give them your product to sell.<

How would you be able to create your own product you ask?

This unfortunately is where the hard work needs to be invested. The following steps need to be taken to make a irresistible product.

Find your niche product.
This can be done by using a free program called good keywords which can be found at http://www.goodkeywords.com. Once installed you should use the following three keywords. learn, training and buy. See which words grab your attention, where you've got some knowledge about and start writing. Try to write an Ebook of at least 100 pages to be able to ask the right price.

Set up your affiliate program.
You need an affiliate program to be able to process the orders sold by your affiliates, these programs also create the affiliate links for you. It includes a payment system and all the other things you will need.

Create an EBook, Tools and a Sales page.
You then need a great looking EBook and tools for your future affiliates to promote your products, these promotion tools should include: banners, text links, email text and if possible complete articles. Your EBook cover should look extremely professional since there is no opportunity for your customers to actually touch and feel. That's why it should at least look impressive. The same goes for your sales page.

Finally, find the best affiliates.
Once you've tested your affiliate program, tested your sales page, went through your EBook several times and actually made sales yourself, that's when you are ready to find your affiliates. http://Infosdemocracy.com

Earn $100,000plus For Your Book

Every writer fantasizes about getting that big fat advance so they can take a little dream time, write, relax, or put their kids through college. But what most writers don't know is it takes a heck of a lot of work to get to the point of being worthy of a publisher handing you the equivalent of the golden egg. Whether you're a doctor with the latest get thin quick diet or a mom who has a foolproof way to turn brats into angels, you must be willing to do the work-alot of it.

What separates the six-figure advance earners from the mid-list authors are two things.

1. They think of their book as a business.
2. They have a huge built in audience.

Think of your proposal as the business plan for your book. Your book is an integral part of your overall career which includes speaking, products, and more books. Authors are constantly in search of ways to expand their audience.

Agent David Hale Smith of DHS Literary, (he represented New York Times Best-selling author Cheryl Richardson) says he wants his authors to be financially independent people who see their book as part of a larger successful career. These are qualities he and other agents and publishers look for in their budding celebrities.

From my own experience media coaching and creating marketing plans for authors who get six figures I've found that they do three things right.


1. Six Figure Authors React Instantly.

When I asked Rich Fettke, author of *Extreme Success* to prepare the answers to the questions he thought he'd be asked by editors he was flying to New York to meet, he had them ready the next day. And yes, often editors want to meet you-if they think you're going to be their next golden boy or girl.

This instant reaction reflex comes into play later when your publicity begins. When an author's topic is hot, they're often asked to jump on a plane at a moment's notice to appear on TV, radio, take a print interview or speak at an event or charity function. If you hesitate, the opportunity vanishes.

Publishers who have invested the big bucks in you won't stand for it. And rightly so. You have an obligation to them to earn back that hefty advance (which sadly, most authors don't).


2. Six Figure Authors Speak.

Gone are the days when writers can cozy up in their garrets and write. To be a successful author today you must become a public person, and more than that, an entertaining one.

A major publishing house hired me to media coach one of their rising star authors. Her book was getting major national press-but she was dull. And they were worried that her lackluster personality would effect her book sales. We worked until she got comfortable on camera while speaking vividly in 15 second soundbites.


3. Six Figure Authors Get Media Coached.

With some media coaching you can morph into a mediagenic maven. But it does take practice and sincere commitment. If you can't afford a media coach, get out that video camera and do mock interviews with friend. A lot can be revealed and ironed out just by seeing how you appear to others on the big screen.

That said there are 5 critical elements that determine the size of your advance.

1. Your platform.
2. Your endorsements.
3. Your publicity plan.
4. Your sample chapter.
5. Your audience.


1. Your platform.

When I interviewed editors at top New York publishing houses like Simon & Schuster & HarperCollins they told me repeatedly that the most important thing a writer can have today is a strong *platform.* A platform is a plan of how you are going to reach your audience to sell books.

Prove you have a following. Publishers want to know who has bought your books or products in the past--and they want to know how many. Can you show that you have a track record of selling your goods to people across the globe, or at least in your community? Maybe you're not as far along in your career as one of my clients who is a $12,000 an hour speaker who put in his proposal the fact that his audiences range from 100-10,000 people, and he speaks 250 times per year. <




His speaking bureau typically sells his video and audio tapes to those audiences in advance when they book his talk. What you want to show is how you can secure sales in large quantities to people you know will buy from you-because they have bought already. Or how audiences similar to the ones who have purchased are primed to buy your book.


2. Your endorsements.

To instantly establish your stature put these accolades on page number one so they're the first thing an agent or editor sees. Endorsements need to be from celebrities, best- selling authors and well-known experts in your field.

Show that you're respected in the world. Endorsements show that high-level people believe in you, that you're a good bet. They also go on your book cover jacket and help sell your book-and in today's competitive marketplace it's essential. Don't say you're *actively seeking endorsements.* Leading with the endorsements makes sure an agent or editor gets that you're a big shot-or soon will be.

One secret that many authors don't know is the best blurbs are written by the writers themselves. Don't expect famous people to read your tome. They don't have the time or the desire. And please don't send your book to them unsolicited. Ask permission. Then do the work for them and ask them to sign off on that perfect gem-the one you've written-touting the marvels of your work.


3. Your publicity plan.

Publishers are looking for people who know how to promote themselves and will take responsibility for doing it themselves.

Map out your strategy for selling books. Are you giving keynotes, seminars & workshops to hundreds of people every month? How many people subscribe to your online newsletter, visit your web site, buy your products? Do you have big name clients who will host seminars at their companies for you where you're guaranteed to sell books?


4. Your sample chapter.

*Once you've established that the author has some sort of a platform, that they have some voice in the world beyond their circle of friends, I go straight to the sample chapter,* says Kelly Notaras, a Senior Editor at Hyperion.

Prove you can write. *I want to know if they are a good writer, because an agent can tinker away with the rest of the proposal and make it sound really good,* Notaras says.

What if you're not a great writer? Hire a ghost writer. Remember platform is non-replaceable. You, the personality, the presence, is what publishers are investing in. Good writing can be bought. Star quality can't.


5. Your audience.

Prove you have a media track record. Who knows you already? What magazines have your written for or appeared in? What TV and radio shows have you been a guest on? Are those producers aching to get you back on their shows as soon as possible? Do you have established relationships with them? You guarantee to a publisher that you'll reach your audience by showing who you have successfully reached in the past.

If you haven't done much media and aren't yet well-known in the public the quickest way to do so is to join PR Leads, (a service that reporters and producers use to send out queries (requests) to interview experts for stories they're working on.)

They are typically on tight deadlines so you need to respond as soon as the queries hit your email inbox. As founder Dan Janal says, *Reporters don't care if you work for a Fortune 500 company. If they need an expert and you can show them you are one, that is all they care about.* Using this service you can become an instant expert in a matter of weeks and build your platform in short order.

Once you can say you've done a lot of media and you plan to do more of the same type of media you've had success with in the past, you'll be on your way to creating an impressive impression-one that says that you've got 6 figure author potential. http://Infosdemocracy.com

How Do You Afford A Receptionist?

My answer. You can't NOT afford a receptionist. I didn't have one for about 5 years so I know how it is. The day I quit interrupting my clients to answer the phone and quit running behind because I had to book appointments and quit losing clients because I was so backed up I couldn't give them that undivided attention.

That's when I saw the light. I couldn't afford not to have one. I didn't have to worry about how I was going to pay for her because she immediately paid for herself. Your receptionist is your most valuable position in your salon.

They can produce more money than anyone behind the chair. Your receptionist must be trained and I can't tell you everything here but this is a few benefits you will see right away.

1. An increased level of customer service. You will train them to ask every client if they would like a cup of coffee or whatever beverages you have to offer.

2. They will greet the client professionally within 3 seconds so the client feels welcomed.

3. They will let the stylist know their client is here and deliver any message the stylist may have for the client.

4. They will have the client fill out their questionnaire.

5. input their info in the computer.

6. Make out their thank you and referral cards.

7. Give the client a proper check out.

8. Answer the phones and field or make appointments so know one is interrupted.

9. Do thorough check outs.

10. Make sure the client pre books which result in more $s at the end of the year. Because people always take longer to call and book from the time they really need to come in.

11. More retail sales because they will ask every client how they are doing today on their products. This is just to name a few ways.

(rental) Educate your renters on all the benefits listed above. I'm sure they will see the light also. If everyone splits the cost it's only a few dollars. Start incorporating the benefit of a receptionist into the price of the rent on everyone you hire from this day forward. Advertise that you provide "assistants & receptionist" to your renters. It's impressive. http://Infosdemocracy.com