How To Get Your Subscribers Begging For More

Just as an experiment, a friend of mine subscribe to ten different opt-in e-mail marketing lists to see which ones are effective. Many websites and online businesses have resorted to sending promotional materials to people who have subscribed to them in an effort to boost their sales or traffic. Opt-in email marketing sends newsletters, catalogs updates and many more promotional materials to website visitors who have agreed to be updated whether monthly, weekly or semiannually.

Through e-mail, an internet user that is on the list will receive their updates through email. If a promotional material piques their interest they will go to the site to learn more or to purchase outright. For the website operators or owners, this is a chance to remind their list of their existence and parlor their wares. With the numerous sites in the internet that offers the same products or services in one way or the other, the competition can get pretty tight and it is easy to be forgotten.

Back to my experimenting friend, he tried to find out which opt-in marketing strategies grabbed a person into begging for more. Some would send in very simple fashion, some would very outlandish while there are some that would just lie in between. The differences could easily be noticed and some have gotten the idea of an effective opt-in marketing strategy. He dubbed them effective because he felt like he just couldn't wait to go their site and learn more, the more persuasive ones even got him halfway to reaching for his wallet and to his credit card before he realized this was only for an experiment.

Many companies and site present their promotional materials in a wide variety of concepts. Each has their own distinctive style and designs, but more than the outline and the presentation, the content and the articles are what keeps the attention of your potential customer locked on to your opt-in marketing medium. Creativity is the key here.

From talking to many satisfied opt-in list subscribers and forums, I have learned of what is essential in opt-in marketing and what makes the subscribers begging for more instead of lining up to unsubscribe
 

Keep your promotional materials light, creative and original. Many people are stressed out as it is. Getting a stuffy business proposal rather than a light hearted e-mail may just agitate them more. A warm friendly smile or banter is always more welcome than a serious business meeting or proposal. While you do want your customers to take you and your products and services seriously, you also want to show them that you know how to have fun.

Splash some color in your emails as well as provide some photos and articles that can be related to you but show good news or good light hearted images as well. Provide a newsletter or promotional materials that will keep them in a light mood. Make your materials eye catching and grabbing that they wont be able to take their eyes of them. Pique their interests.

Have good content and article, even if it means investing in an experienced and professional copy writer to write them for you. An effective copy writer should be able to build trust between you and your customers. They should be able to establish your credibility in what they write. It must be informative but not too stuffy. Let go of the professional jargons and "talk"to your recipients.

A good article and content should be able to outline the benefits of your product and services and why they need what you are offering. But do not look to be overeager and too persuasive. It should be able to entertain as well as lead them to buying from you.

Your promotional materials should be clear. Don't leave people guessing. You should lead them to you and not vice versa. Explain to them what they need to do in a manner that won't be confusing. Try to anticipate also what your target client needs. Do your research and information gathering, many sites will be able to help you with that.

Provide clear and crisp images of what you are offering. If the people know what you have for them, they are more likely to beg for more. For example, if you are selling a car, provide them photos but only enough to encourage them to go to your site for more. http://Infosdemocracy.com

The Secret Is There Is No Secret

For years many of us have been working towards goals that never come to anything, or wanting to achieve something that just keeps eluding us.

At first we journey down the road called "blame" - after all it's easier to believe that some one or some thing is responsible for us not achieving what we set out to do.

Then one day comes the realization that blame achieves nothing and that looking at how we are responsible for the results we produce in our life is a more powerful method.

After that realization we may then begin to look at those people who have achieved our interpretation of success and wonder what their "secret" must be.

If they managed to focus on and create success from a goal they set themselves, why not you?

If you want to give up smoking why can't that happen for you? If you want to attain success in business, why can't that happen for you?

If you are looking for the partner of your dreams, why shouldn't you find yours?

And so a search begins in books, audios, DVDs, seminars, workshops, more seminars!

For some people the search for whatever they believe the "secret" is continues for years, thousands spent on their personal development and still life sucks!

So firstly let me help you end the search because you will not believe this but what you have been looking for is right before your eyes, you have been searching for something that has been in front of you the whole time. You have been searching for yourself!

Seminars, audios, books, mentors, life coaches – these are all fantastic tools that I highly recommend to anyone working towards success but ultimately you must begin to trust in your ability, your own judgement and stop believing that these tools know more about you than you do yourself.

The secret is…….There is no secret. Everything we need we already have. The question is can you trust your own judgement enough to believe that? http://Infosdemocracy.com

Improved Words Create a Sense of Curiosity Using Power Words in Advertising

Word cannot only influence the minds of people but can completely change their perception about a particular thing. Words have the persuasion power to entice and motivate. They are used by the politicians, public relations personnel, and even by parents to pass on their message. These words are known as power words and they can do wonders when used in advertisement. 

New or improved words create a sense of curiosity. The customers get an impression that the product is something that is different from others and he tries to get it before anyone else does so as to have edge over others. The laundry products have always been advertised as new and improved, from years. Although it can be either new improved version of the existing product, but the power of both the words and the product reinforces each other’s strength.

Take for instance the line ‘Money back guarantee’, these power words helps gain the trust of the customer. It is a must to print these words at the closing line of an advertisement. After this sentence, the methods of payment and how money will be returned if the customer is not satisfied should be stated.

Most of the successful advertisements have a little known secret that surely generated curiosity within the reader. People are knowledge thirsty; they want to know what others do not know. They think that there is some vital information they are missing because of which they haven’t gained success in something particular.

Words ‘Insider say that’, is similar to ‘secret’. It gives out information from some expertise that is still unknown to the outside world and only if the customer gives money, information will be divulged to him.      

Free word in the headline of the message simply does wonders. The reader easily absorbs the message, unless and until something free is given to the customer in reality. By any change, if the company tricks the customer into paying money for something, which was supposed to be free, the trust of the customer is lost instantly. Usually the word FREE is spelled as FR~E on websites as ISP filters blocks messages having the actual word, considering it to be some kind of spam.

You ought to have a very important word to be used in an advertisement. It directly points out the advantages to the customer, if he buys a particular product or service. Step into the shoes of the customer and try to note down the points which will be of benefit and what points will decrease the interest. The advantages then should be referred to the customer by addressing them with ‘you’. The customer feels that he is being directly talked to.

The word ‘Immediately’ rings in the emergency. It can be interpreted as ‘Don’t wait any longer, get it now!’ This motivates the customer to take some necessary and quick action.

Power in itself is a powerful word. Give that power to the consumer and see the magic. This gives the consumer a feeling that he can get possession of something that he lacked till now and this could make him achieve the impossible. 

The basis of a successful advertisement is to understand the consumer’s needs and then design the advertisement accordingly. Just stating the advantages of using the product or service of the company isn’t enough. Sentence should be so designed that the customer should see his advantage in the product. For example, when advertising for a digital camera, just stating that the in-built memory of the camera is of 1 GB, won’t do the trick. Instead, the sentence should be changed to ‘enough memory to store 350 pictures or 50 videos’. 

The solution to the problem of the customer is reflected in this sentence. Ideas can be taken from advertisements of other similar brands like how the sentences are written and placed in an advertisement. After the sentence framing, adding power words to spice up the advertisement will definitely make a winning ad campaign.  http://Infosdemocracy.com

Advertising Through Video Games

The practice of using video games to promote a particular product or an organization is known as “Advergaming”. Wired magazine first used this term in a column to describe the commissioning of free online games by large companies, in 2001. There are three categories of Advergaming: ATL Advergaming, BTL Advergaming and TTL Advergaming.

ATL Advergaming can be vaguely explained as a promotional video game. The business incorporates interactive video games on their website so as to create more awareness about their product among the website visitors. This method is also used to attract more visitors to the site and to increase the traffic flow on the website. If the games are made for product advertising, the product is highlighted in the game.

Before the invention of the internet, floppy disks and later compact disks were used as a medium to promote games and in turn a particular product. It started with floppy disk basically to create awareness as well as product promotion. The first Advergame was distributed by American Home Food, which was developed by Chef Boyardee. Taco Bell and others  followed it by giving customers floppy disks containing promotional games. The first Advergame to be distributed on compact disk was by Chex and General Mill. The graphics of these games have matured from arcade style flash to three-dimensional.

BTL Advergaming comprises of recruitment tools like In-game advertising, militiamen and edutainment. Usually the mascot of the particular company is depicted as the hero in such games. Pepsi man and Burger man were the mascots used in promotional games designed by Pepsi and Burger King respectively. The storyline of these games can be commercial, educational or political like the game American Army created to attract more youth towards devoting their life to army and also games meant to promote sports like Formula One racing are also a part of this technique.

In-game advertising is more commercial type and is purely targeted for promotion of the product via the game. This is really picking up and even movies are promoted by this method. Like on the website of the movie, The Mummy, there are games which have a storyline similar to the movie and the player is given knowledge of the facts about the movie and its subject, Egyptian Mummy. Educational Advergaming refers to games that portray a moral message to the players.

These games can also act as a medium of advertisement themselves like in the video game of EA Sports; banners of Pepsi line the frame of the game. By using this strategy the companies are able to provide low price or free games to the consumers.  This is also effective in reducing the price of games that have a monthly fee.

TTL Advergaming or through the line Advergaming is the most rare form of Advergaming. URL links are embedded into a game that takes the players to the web pages, which has BTL Advergaming. Different methods are used to attract the player to a particular webpage. In the game ” Enter the Matrix” URL hyperlinks are depicted in the background, which the player is forced to click to learn about the facts relating to the plot of the next level and at the same time advertises about the product. The curiosity to learn about the theme of the game attracts the player, although it might not be necessary to click to finish the game.  Such kinds of games are usually known as link-chases as one link will lead to another. Website visitors are sometimes tempted with a prize to prompt them to click the URL.

This technique of advertising is really beneficial as it not only creates awareness among the player but also among his friends who lands the website upon friend’s suggestion. The success of Advergaming is dependant on word of mouth and thus is also known as viral marketing. In the year 2004, this industry generated around $83.6 million and involved 105 million players. http://Infosdemocracy.com

What is the Options Available on the Internet Advertising to Get Started?

After the advent of online selling sites, shopping has been made so easy that it can be done within the comfort of the home. Online selling gave rise to online advertising also known as i-Advertising, which is proving to be the best way to reach a larger audience within a short time using less money.

There are many options available on the Internet to get started. Creating a website and then placing its link on different websites is one of the ways. 

Pages can be submitted to the search engines after applying search engine optimization techniques. Websites offer various payment methods. Some take money for simply placing an ad or link on their website, some take money only if a visitors clicks on the link or website and some take money only if the visitors visits a link and have bought something or availed some service. There are options available for the type of ad being placed. There are pop-up ads, banner ads, wallpaper ads, polite ads, video ads, etc. Businesses with really low budget can send mails to targeted customers. 

Radio stations offer a good price to advertise during the non-peak time. Get in touch with the local station and try to ask for a discount. The same applies to television; even they have a minimal amount for advertising slots during the non-prime hours, especially after midnight. Contact different television station to compare pricing.

The age-old tradition of advertising in yellow pages directories is always a success. All businesses from small to big register themselves in the yellow pages and have sworn to be benefited from it. People can look up for contact numbers, addresses and services offered directly from the pages. 

Newspaper is the next best thing. First analyze the audience to be targeted by age group, sex, and location. Choose the local newspaper and section where the ad should be placed depending on the audiences to be targeted. The classifieds department of the local newspapers have special offers, find out in detail about the pricing structure for the size of the advertisements, number of words, font size, etc.

Design the business cards with accuracy. Try to include all the vital information about the business like the name of the company, where it is located, services provided, working hours, and contact information like landline number, cell number and person to be contacted. Personalized business cards are good way of reaching the genuine customers.

Other way to advertise is to give presentations on your products. Brochures can be inserted in the business presentation package. Other than things like history of the company and annual turn-up, once again business cards can be included in the package. Distribute newsletters with information about the latest offers and discounts. Informational letters of a page length and e-mails can be sent too on a regular basis. All this can become lot easier by getting in touch with companies who can provide the mailing list of a particular locality and it comes for a very small price. Again the yellow pages can be referred to get information about such companies. After getting the information get in touch with company to get a copy of the latest mailing list. Different companies charge different prices.

The word of mouth is also a good method of advertising. Try growing the links in your network and join organizations which deals with advertising like trade associations and chamber of commerce. Active participation in events of these organizations eventually helps reaching more number of people.   http://Infosdemocracy.com

Coping with Stress working at home.

So what is working at home, and coping with stress, really all about? The following reports includes some fascinating information about working at home, and stress --info you can use not just the old stuff they used to tell you.

Most of us have been stressed working at home at some point. Aside from the stress of having to find new clients and new jobs, we often encounter stress because jobs come in mad, occasional bursts. Some days our to do list is almost empty, and the following days it seems like we can hardly keep up.

Deadlines can be overwhelming, and when one is affected, effectiveness plunges. The brain is no longer focused on creativity and action.

When stress level stack up, here what to do. First, reduce stress by... Stopping. Sounds a bit basic, and it's really hard to do, just stop. Stress can cause health problems or make problems worse if you don't learn ways to deal with it.

The next step is to find a way to deal with your stress. A simple way is to avoid the circumstance that leads to our stress--but often this is not feasible. Another way is to change how we react to stress. This is often the best way.

Well, it's time to take heart and set a few simple strategies in place that will keep us in control of our time...and our sanity.

Tips for dealing with working at home stress-

1) Eat a healthy, balanced diet rich in fruits and vegetables. Reduce or eliminate caffeine (coffee, black and green tea, cola drinks, and chocolate). Because caffeine is a stimulant, it can make you feel more anxious.

2) Exercise. It relieves tension and provides a timeout from stressful situations.

3) Try to take time everyday to slow down and do something you enjoy, even if it is just for a few minutes. Reading a magazine, playing with your dog, listening to music, reading a book or any other activity that helps you forget the stresses of your day can calm you and help you remember what is important.




4) Work at being cheerful and optimistic. Use humor to lighten difficult situations.

5) Take very long, relaxing deep breaths anytime you notice you're feeling stressed.

6) If the nature of any of your tasks allow it, call upon a colleague who can help you. If you've never done this before, now is the perfect time to start. The nice thing about this sort of arrangement is your colleague will most likely send jobs your way when he or she gets overloaded. (Warning: do not hand over tasks that must be carried out only by you as the principal of the business. Your reputation is important.)

7) Organizing and simplifying your life. If one of your main sources of stress is the sheer number of things that need to be done, getting organized should help you feel more at peace. A good sense of organization will also make you more efficient. Simplifying your life also should help you feel less overwhelmed.

Set Achievable Daily Goals. If you finish a task ahead of schedule, start the next... but stick to a definite cut-off time each day. What you are doing this week is set up a system that will continue to work for you.

Follow these tips and before you know it, your home business dream will be on track once again.

That's how things stand right now. Keep in mind that any subject can change over time, so be sure you keep up with the latest news.  http://Infosdemocracy.com

The Use of Forums for Viral Marketers

Recently, forum marketing has been touted as a kind of free, organic, viral marketing. But because so many viral marketers go into forums with the intention of marketing products or other services, their actions and attitude unwittingly causes the exact opposite of the desired effect.

Forums aren't marketplaces but when used that way, the viral marketers' actions become offensive and will only inspire the wrath of fellow members and marketers, not to mention moderators who can close them from the site with the click of a button.

In order to be effective, this kind of marketing carries a certain degree of commitment, responsibility and respect. The first requirement is to take a personal interest in the main topic of the forums. Not only does that mean be apart of the forum regularly, but it also means developing a good relationship with both other members and the moderators, as well as taking an active interest in helping other people. Of course, it also means abiding by and all rules that exist. By doing that, one can develop a reputation and, since it is human nature to work with a trusted colleague, business will naturally develop from this.

This type of viral marketing has already suffered some abuse and because of this, many forums have recently developed stringent rules designed to protect their members from abusive or overly-aggressive viral marketers. One forum grants .sig files only after a member has created 100 valid posts and another has disallowed ads in sig files altogether.

Viral Marketers must respect that the purpose of a forum is to be a wedsite to exchange ideas on a given topic. It is not there to advertise products or services. By staying on the topic and posting questions and answers, a marketer's reputation will grow and this creates the potential for sales naturally.

In order to be successful using forums to do viral marketing there are some things that are required.

Do Your Homework: Prior to joining any forum, you must do some research.As a viral marketer becomes a regular member, they will hopefully develop a good reputation and without saying a word about their promotion, those who are interested in their product will approach them. http://Infosdemocracy.com