Copywriting For An Online Audience

So what's the big deal about copywriting for the Internet? It's the same as any other form of copywriting isn't it? In a word, yes. But in another word, no. Confused? Sick of all these questions? I had better myself explain then.

No matter what medium you are using, all copywriting should have one prime objective - create an effective message that appeals to the audience it is intended to influence. This golden rule applies to websites, brochures, and sales letters, even adding a nice message to Grandma's little pink birthday card. However, the Internet presents a number of unique challenges for a copywriter, even if the people reading your sales letters are the same ones reading your website.

Think about it for a minute. Do you read on the Internet the same way you read on paper? Not for long. First of all, there are comfort factors such as the monitor resolution, colours, glare, and a reading surface that doesn't move. Secondly, we are conditioned to read websites in a different manner. Online, we are quite comfortable scanning sub-headings, clicking on hyperlinks, and jumping between pages.

Thirdly, the majority of people looking at your business website are there because they seek a service that you provide. After all, they made the effort to visit you didn't they? The online reader can be impatient and demanding, and they usually know what they want before they click through he door. If your business doesn't impress them straight away, it's a quick tap on the keyboard to find someone who will. Even if you do provide the product or service they need, it doesn't take much effort to duck into your competitors store for a browse around. Website copywriting is a bit like speed dating – you have to make a big first impression and leave them thinking "I bet we'd be good together".

Readers of hard copy sales material don't have the luxury to pick and choose, so they become somewhat of a captive audience. After all, it takes a lot more effort to call or visit your competitors business in the real world. In addition, a brochure could sit on a potential customers desk for months, staring at them with puppy dog eyes, day in day out, until one day the customer decides to make some enquiries.

With these unique challenges in mind, here are a few copywriting pointers to help make your website a lean, mean, highly effective, sales machine:


1. Snatch their attention from the first paragraph
Most visitors spent less than one minute summing up a website before they decide whether to stay or go. There is no time for waffling paragraphs about who you are, where you live, and how your wife makes the best apple pie. You have to get to the point as fast as you can. If you don't convey your key message in the first few lines, don't expect many people to be around to read them further on.

2. Short paragraphs
If you want people to read your website, forget the long descriptive, romantic prose about the salubrious ambience of your pulchritudinous offer. They will only think you are stercorous (take my word for it, you really don't want to be). Short paragraphs are most effective on the web because they can be differentiated and skimmed at a glance. Visual layout is the key.

3. Make sure your copy flows
Reading online is straining enough. Flowing on from the point above, using jargon, formal language and/or trying to impress your audience with your knowledge of words containing more than ten letters will only make the reader irritated, frustrated and start to think about places or sites they'd rather be.

4. KISS
Remember the old adage Keep It Simple Stupid? Write as though your audience is a bunch of twelve year olds. Don't sound patronising, but don't assume they know anything about your business or what you do. They have arrived laden with buring questions, "What are you selling?" "Why should I choose you?" "Where are you?" "How can I get some of this?" "How much is it?"

5. Appropriately tempt your audience
A lot of hot and personal activity goes down on the Internet, but lets face it, the technology itself isn't causing readers monitors to fog up. The content is what makes things exciting. The Internet itself is just an impersonal two-dimensional screen. Good copy-writing might not always be intended to get the heart racing, but it must connect with your intended audience to break through this impersonal barrier. Maybe you need a little humor, sophistication, cold corporate speak, personal touch, or yes, even something racy.  http://Infosdemocracy.com

The Voice of Customer Service

Customer relationship management tools abound, yet let's hear it for old technology. Your voice is the most multifaceted customer service tool in your toolkit. Your voice can convey concern, care and compassion. It can alternately convey boredom, neglect or contempt. Your challenge: to insure your voice reinforces the service you strive to deliver through your actual words and action.

Customer service is about more than mouthing the words customers want to hear. You have to sound believable. How do you sound? Try this experiment. Call your own answering machine and leave yourself a message normally intended for your customers. Now replay it. Are you convincing? Does sincerity ring from your voice or are you just mouthing clichés in a disinterested fashion?

Depending your tone of voice you can alternately sound:
Compassionate or Condescending
Confident or Insecure
Knowledgeable or Ignorant
Attentive or Disinterested
Focused or Scattered
Alive or Comatose


Pick one of the following phrases:

"Thank you for calling. We're excited to serve you."

"Welcome back. It's so nice to see you again."

"We've missed you. Thank you for coming in again."


Mouth it a few times to a colleague next to you or over the phone to a friend.


- Now ask your listener: "How do I sound?"

- When you're monotonal you may sound flat and lifeless.

- How does this sound when you're tired? Uninspired?

- How does this sound when you're expressive? Do you generate good will and energy?

- How does this sound when you're sincere? Is there a genuine quality to your voice?

- How does this sound when you're friendly? Does warmth emanate from your conversation?

- How does this sound when you are smiling? Does your good humor come translate?

Mirror Mirror on the Desk
There is a reason many telesales and customer service representatives have mirrors on their desk. It's not to admire their beauty or to insure the proverbial spinach isn't stuck to their teeth. In this case, the mirror has two purposes. First, as a reminder to reps to smile while on the phone. Even though their smile isn't seen by listeners, it is felt. When we smile it loosens up our jaws and relaxes us. This is then conveyed through our voice. We sound more relaxed, friendly and open because we are. The act of smiling activates certain muscles in our face and neck and actually alters our disposition for the better. The mirror both reminds us to smile and confirms we are when we glance at it periodically. Not to sound overly Dramatics, but "What you see is what they get."
Inflection
When we consider the message our voice sends customers, don't forget to consider your inflection. It is important to understand where in a sentence you put the emphasis. What words do you accentuate? Which words do you emphasize? Depending on your placement of accent you can send different messages with the same set of words. Consider the following statement: "It's all over my friend." Depending on the placement of accent and pause, this statement could either lament the end of a successful run of some sort, or be describing the result of a sick bird flying overhead of your pal.

Similarly, this statement, based on inflection, may send two entirely different messages: "What's that in the road ahead?" or "What's that in the road, a head?" You can see how inflections inform. Let's make sure the information we convey is supported by our inflections.

Actors often take the Shakespearean phrase "to be or not to be, that is the question" and repeat it alternately while emphasizing different words. For instance, one variant might be "To be or NOT, to be THAT is the question!"

Revisiting our triplet of phrases let's see how inflection alters their meaning:

"Thank you for calling. We're delighted to serve you."

We can place the accent on different words to convey different sentiments. The capital letters indicate the words being accented through our inflection.

"THANK you for calling. We're delighted to serve you."

"Thank you for CALLING. We're delighted to serve you."

"Thank you for calling. We're DELIGHTED to serve you."

"Thank you for calling. We're delighted to SERVE you."

"Thank YOU for calling. We're delighted to serve YOU."

For yourself, try this same exercise with each of the statements below, accenting different words within each sentence so as to find the inflection that best conveys your sentiment.

"Welcome back. It's so nice to see you again."

"We've missed you. Thank you for coming in again."
Voice Your Concern
Using a pleasant tone, effective intonation, and empathic emotion your voice can go a long way toward helping customers feel heard, valued and cared for. Mama was right, it is more than what you say, it's how you say it too. http://Infosdemocracy.com

Determining Quality And Low Cost Pay Per Click Internet Advertising Servic

As Pay per click's name suggests, you only pay for actual click through to your web site. Inexpensive Pay per click internet advertising lists your web site according to your bid for a certain search keyword. Of course, Web sites which pay more are ranked higher.

Pay-per-click internet advertising can be a very reasonable cost compared to other manner of promotion on the Internet. You don't pay any amount until a visitor actually clicks on your listing and go to see your web site. The low cost pay per click internet advertising counts how many visitors click on your listing and takes the money out of an account you have set up with them.

You host the images to be used in your low cost pay per click internet advertising, so you can monitor and change the banner at anytime. Targeted advertising in pay for clicks will help increase the amount of customers you obtain at a controlled cost.

There are many low cost pay per click internet advertising solutions available in the internet. All you have to make sure is that the advertising solution guarantees your satisfaction and your web site's traffic.

In determining good quality and affordable pay per click internet advertising service, make sure to run very carefully planned and structured promotions in order to boost the targeted traffic to your web site and increase guest conversion rate.
Make sure that the pay per click internet services you applied for studies your business as well as your competitors. Plus, don't forget to give specific details regarding your target audience for your web site.

After the cheap pay per click internet advertising solution has finished studying and analyzing your business, research to produce the most appropriate keywords for your business. The pay per click internet advertising solution would then prepare an exclusive copy of the advertisement to be able to catch the attention of the would-be web site visitors.

For successful pay per click internet advertising, you and the solutions should identify appropriate landing pages. If needed, a number of changes are suggested to construct the perfect landing page which would work for an entry point to your website.

It is one great way to increase the visibility of your new web site. It is the fastest growing marketing tool there is today. Because of a wide range of companies servicing inexpensive pay per click internet advertising solutions, you must be careful to choose which company to trust. You should be able to research the service quality they are willing to offer .  http://Infosdemocracy.com

Decoration Books - Enhance your creative skills

Decoration Books is one of the best guides that help you to decorate your favorite places and things. In simple words with the help of decorating book you can decorate your house, garden, office, cakes, cookies, etc. It has the best collection in most of the topics that a decorator seeks for. With decorating book you can make a well-decorated output. It doesn't matters whether you are a good decorator or not but with an appropriate decorating book you can decorate easily and quickly.

Decorating Books is well illustrated in free decorating tips, way through which you can make your house comfortable and beautiful, it also tackles common design problems and bring a firm look in your decorating skill.

Decoration Books: Advantages
Decorating book contains professional decorating ideas, clear instructions, lavish photographs and easy projects that help you to decorate with ease. Decoration Books assist you to make uniquely decorated house.

Decorating Books: Review
Decoration books, enhances your decorating skills and help you to create best style in your work. It has some wonderful resources, which provides inspiration, tips and ideas. Decorating Book offers project work, which are easy, simple and inexpensive.

Before You Buy: Decorating Books
If you have decided to purchase a decorating book its very important you have a look at the book carefully. See that every color, illustrated pictures and projects are as per your choice and needs.
Nowadays you can easily purchase a decorating book online. There are number of sites that offer such books. All you have to do is select the book of your choice and apply for the same.

http://Infosdemocracy.com

Best Selling Book Cover Design

An interior of a book is also important a well placed layout of a book makes the readers easy to read and sends a message to the reader. The formatting of the interiors should be done before the cover design is completed. A well laid out book page layout is the one most reader preferred. Create a original design that gives an edge over other publishers. Pictures and photos should be given utmost importance and blends with the subject of the book. A wrong design sends wrong signals for the readers and it will remain in the shelf than in the reader's room.

Work with an experienced graphic designer who offers the services like book cover design, case wrap design, book jacket design, text layout, barcode and image scanning. Your book is judged by its cover right from the distributors, dealers, book store and finally the readers. Try to get maximum potential out of your book cover and its interior pages.

There are two major parts to be looked at for a best selling book

Part one: - Design Part
That includes the book cover design, book layout and its interior pages.

Part two: - Publishing part
Editing, Copy-writing, typesetting, illustration and graphics

Once all these above things are done then it is time for printing. Before doing that you have to observe few things like the spine width of the book cover it is determined by the number of pages in the book. The next process is the book type hardbound or softbound once that is decided submit your manuscript preferably in MS word format with titles sub titles and headings etc. http://Infosdemocracy.com

Boost Your IQ: Techniques to Increase Your Intelligence Quotient Today

It is possible to enhance your intelligence quotient in a matter of 10 minutes. Some techniques to do so are discussed below.
Don't you want to enhance your IQ? Of course, you can use the brain power exercises and techniques. But these are long term and you would need to regularly practice them. What if you want to boost your IQ now, when you don't have more than 10 minutes. You would need all your IQ for any important meeting, or a test or any other major event in your life. If you really need some concrete results and not argue about intelligence, try the following techniques.

Breath To Increase Intelligence Quotient

Breath deeply through your nose. This will relax you immensely and help you remain calm and composed. Deep breathing infuses oxygen into your blood and therefore into your brain and enhances its functioning. A relaxed brain will be far more efficient. Also nose breathing uses the diaphragm more, so lungs draw more air. This is the simplest and shortest way to enhance your intelligence quotient immediately.
Another level of relaxation through breathing is meditation. Sit in whatever posture you are comfortable and concentrate on your breathing. With eyes closed, breath through your nose initially and this will truly calm and relax you. you will have thoughts interfering but just ignore them and keep your focus on your breathing. Do this for a few minutes.

Posture and exercise can improve your IQ

The posture you take while at any problem will surely affect the intelligence at your disposal. Just observe the difference when you solve a math problem slouching and sleeping while you do the same sitting upright. The latter posture will definitely be better since you can think a lot better like that.

You need to exercise, but not a very hectic regime as such. Exercise just enough to pump blood into your brain. Walking works for many but a better alternative to boost your IQ is aerobics.

Sleep also is very crucial for proper brain functioning. But the quality of sleep is also important apart from the duration of sleep.

Diet to Boost IQ

One tree whose leaves do certainly increase blood flow into brain is ginkgo biloba tree. You can use its leaves either in tea or in form of capsules. It also helps improve your memory power and concentration. The effect is immediate and it lasts long if regularly used. 

Caffeine is certainly a IQ booster. It has been proved that any test taken after consuming caffeine in some form or the other does increase your scores. But do remember, that the effect is only temporary and caffeine if used longer can have adverse side effects too.

Give up sugar. Any carbohydrate if taken beyond a limit, can blur your thinking. Insulin gets injected into your blood stream after you have sugar and thus diminishes your ability to think. Avoid all carbohydrates like white flour, sugar, potatoes if you want to think clearly.

Results matter in the end

Experts will endlessly debate if the above techniques can really boost one's IQ. But there are times when it is very crucial for you to score high in a test. The above techniques if are found to be IQ booster, why not use them rather than wasting time in thinking if IQ really gets boosted or not. What matters is the score you get in the IQ test. So if you sleep well, have coffee and think sitting straight and if all this boosts IQ, there is no harm in doing the above techniques. These will prepare you better to face any task. Hence, be wise and don't debate any more on IQ and its definitions.

I am sure you all know Henry Ford. What was his IQ, any idea? Why bother? He was the most creative thinker of the last century and he was so because he was always in the company of intelligent people. That alone is a direct 20 point in IQ. I hope you get the point I state here.

You are concerned about results. Hence if you want to be creative resort to such techniques of finding a solution. There are techniques available to try out anything. Try your hands at speed reading and you will have double the grasp on the subject you read. What the world will see are the results or achievements you garner in your lifetime. The Monalisa, the Empire State building, etc, are what the world will remember and not your score in IQ tests. http://Infosdemocracy.com

The 7 Deadly Barriers to Success

You want to start up a business on the Internet but it hasn't happened. What can you do to put yourself on the journey to success?

You can identify what is stopping you and take steps to overcome these common but deadly barriers…

(1)Lack of Goals
If you sit down at your computer with the Internet connected with no goals, it is likely you will end up surfing without a purpose. This is very time consuming.

Decide what you want to achieve, make it as specific as possible and plaster copies of them all over your home so you can't fail to read them at least 5 times a day.

Your mind will start to believe them and if you take active steps to achieve them – they will not be out of your reach.


(2)Lack of Money
Okay for some people this will be a genuine factor but for the majority of us, there is a vice or an activity we can give up, like smoking, the odd bottle of wine or an aerobics class.

Most of us will be able to find something to give up or cut down on for the few months it takes to get started.

The Internet provides so many free resources and is the cheapest way to start a business these days so buckle down the purses or give up a vice and join the ride.


(3)No Research
This is a most deadly barrier. Because you might think you have a idea for a product but unless you are absolutely sure there is a market for it, you have no assurances of success.

If you have a list you can ask them for their opinions. Or go onto to some of the many forums and ask for people's opinions and test the water.

Don't create a product and waste precious resources until you are sure there is a market. Even better create the product after you have investigated a market and know what they want.


(4)Scared of Failure
You've probably heard it before but do you think Einstein got it right first time? Do you think any inventor gets it right first time?

I'm sure it takes 100s and even 1000s of attempts in some cases before its "Eureka". Failures happen to be learnt from so don't be afraid of them or give up when one occurs. 

Sit down, learn your lessons and get on with your next plan of action with your head held high.


(5)Information Overload
I know all about this one! You get so many ideas and ways of marketing in your head, they all merge, make your mind utterly confused and you can't even think of one straight idea.

The solution to this is to try one thing at a time. Test its success and if it doesn't work, move on. And when you find something that's works, stick to and master it.

Then you can go onto try something else but only if you want to. Its better to be excellent at one thing, then not very good at lots of things.

Also you could try choosing one or two 'gurus' to follow. You can copy their roads to success as long as it is in your own words.


(6)Procrastination
This is the one thing NOT to become a master at! Tomorrow never comes. Don't put off things you can to today. Do something every day to bring you closer to your goals.

I know the soaps and TV in general can be very entertaining but imagine what you can achieve if you spent that time making substantial amounts of money on the Internet. The possibilities have no limits.


(7)Other People's Views
Whether its your partner, boss, kids, friends, neighbours, acquaintances, whoever – do not let them put you down. If you want to succeed, its down to you and you alone.

Keep that one mindedness and don't budge from it, whatever the daily grind throws at you. You can succeed and you will.
 
Live the life you want to. If you want to work from 9 to 5 and are happy, then so be it. However, if that is not the case, it's up to you to do something about it. Today, the Internet is your oyster, so get out there and find the pearls.    You can as well visit the link below for an  innovative information of Application of Information technology to Business Management here: http://Infosdemocracy.com