10 Simple Tips To Help You Write Better Headlines And Make More Sales

Headlines are the most important part of your sales letter. They account for ~ 90% of your success. In other words, if you don't get your headlines right, your site won't sell.

What's the job of your headlines? They have to get your site visitor excited. Their goal is to grab your reader's attention and to make her continue reading your sales letter. If your headline fails to create excitement, it's very likely that your visitor will leave your site immediately and probably never return again.

How do you create excitement? You have to intrigue your reader with the fantastic benefits of your product. The headline of your sales letter has to present the most important benefit - the USP (Unique Selling Proposition) -- of your product.

The goal of your headline is to stir emotions and to help your reader to imagine enjoying all the great benefits of your product. People buy for emotional reasons and that's why it's so important to describe the benefits of your product and not its features.

Your site visitor is having only one question on her mind: What's in it for me? -- How can I solve my problem?, How can I make more money?, How can I get that job? ... Focus only on your customer and answer her burning questions immediately -- that's how to write a great headline.

In your headline, tell your customer that you have a solution for her problem, that you have the answers for her questions, that you will provide what she wants...

The result? Your reader will be excited right from the start, she will be eager to continue reading through your sales letter and chances are really good that you will get the click on the "credit card symbol" at the end of your sales letter.

Learn how to write a great headline and getting the sale will become easy -- outstanding headlines can increase your sales by several 100%.


One headline isn't enough - use also subheadings

* Right at the beginning of your sales letter you have to fire your biggest gun -- your USP, that's the most compelling benefit of your product. To keep your reader interested and excited, use several subheadings throughout your sales copy.

* Each of these subheadings conveys a benefit. That way you will pull your reader through your sales letter, right to the "Buy Me" button. If you don't keep your reader interested, you risk loosing her. So, keep on firing benefits. Also, it's absolutely ok to state one and the same benefit several times in different ways

* Most web surfers only scan pages, they don't read every single word, but they will you're your headlines. Therefore you have to make sure, that a visitor who reads only your headlines understands exactly what he will get out of your product.

* Make your reader's job easy. Divide your text into small logical blocks and start each block with a headline. A headline is like an ad for the text that follows -- it has to convince your visitor to keep on reading.


10 simple tips to make your headlines more effective:

1. Write down all the benefits of your product. What kind of problems does it solve? How it make people happier, healthier, wealthier?...

2. You might not be aware of all the benefits. Think outside the box and keep on looking for more benefits -- don't let any of them slip away.

3. What is the USP (Unique Selling Proposition) of your product. What makes it stand out of the crowd, what makes it unique? That's your most important benefit, that's the one that will differentiate your product from those of your competitors.

4. Use short, active verbs that rouse emotions and create images.

5. Write your headlines only for your target customer and don't care about the rest.

6. Powerful words you can use in your headlines: How to, Free, Why, Who wants to know, Finally... or ask an open-ended question: "Why do so many people fail to attract more money?"

7. Don't hype, what you are saying has to be believable.

8. Brainstorm 10 - 20 headlines.

9. Pretend you are your customer. Which headline would get you excited, which one stirs your emotions? Pick your three favorites and keep on modifying and changing them until you are really happy.

10. Take a break and come back the following day with a fresh mind. Do a final edit if necessary.


Learning how to write a great headline takes time and effort, but its absolutely crucial if you want to succeed. It's very likely that you will spend the same amount of time for your headlines as for the rest of your sales letter -- and that's perfectly OK. http://Infosdemocracy.com

Search Engine Optimization And Why You Just Gotto Use It

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let's just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site's existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site's content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company. http://Infosdemocracy.com

Honesty: The First Step To Happiness

Honesty is the first and most basic step to being happiy and healthy. It is not a surprise that it is teh first step in the 12-steps as well. The 12-steps are not just for addicts or people who believe in God. As a clinician I have developed an appreciation for how simply enacting the spiritual principles of the 12-Steps can drastically improve anxiety, depression, anger and addiction. Spirituality is more than just religion, it is a way of life. These principles are present in every religion, and are helpful even for those who are not religious. Let's take a look...

Honesty. The first step in being happy is to be honest, not only with others, but also yourself. This means developing a strong awareness of self, what you like and need, what you truly can control, and your feelings and what they mean. Many people who are depressed, anxious or addicted fail to realize the real reasons for their misery. They see the immediate answer---what triggered the negativity this time. What they fail to realize is that their fears and/or anger is usually all related to one or more deeper causes. Humans have six basic fears: isolation, failure, rejection, loss of control, death and the unknown. When you get angry or anxious, ask yourself which of these fears you are experiencing, why you fear it and how rational that is. For example, you may be nervous going in for a job interview---fear of rejection, failure, the unknown. Okay, they may not hire you (rejection from the employer), but are you also fearing rejection by someone else? Does failure to get this job mean you are letting someone else down such as a parent or spouse? Aside from the fact that you did not get the job, do you really care if the prospective employer liked you? In reality, does this change the way your loved ones feel about you? Yes, you would prefer to get the job, but if you do not is it really that much of a catastrophe?

Another part of honesty is being aware of how you contribute to your own misery. Do you fail to take responsibility for your actions and blame others, look for the easy answers or might you be intentionally making yourself miserable. Intentionally? Yes! Maybe not consciously, but there are many people who inadvertently sabotage their recovery, because being miserable is so rewarding. When you are depressed, wrought with anxiety or in your addiction, people pay attention to you, overlook/make excuses for errors and it gives you a built in excuse for failure. Many people are afraid of failure because they see failing at any task means failing as a person and/or they equate failure with rejection. Both of these are basic and powerful (though not always rational) fears.

To start to develop self-awareness, keep a journal in the morning and evening. It only takes a few minutes. Ask yourself, how do I feel emotionally (happy, sad, grumpy, lonely, resentful etc…), mentally (confused, sharp, creative, foggy…) and physically (sick, weak, lethargic, strong, energetic etc). Then identify why you feel that way, what you can do to change the negative things, and what you have no control over. This is your journal, you do not even need to write in full sentences, just pay attention. In the evening, repeat the exercise to see if you are feeling better, if your interventions are working or if you need to do something differently. <

Some things you can do to help yourself out include asking yourself:

"Will this matter 6 months from now?"

"Does worrying/being angry or regretful about this help me in any way?" How could I better use my energy to do something about the problem?

"Is this worth the negative impact it is having on me and my family?"

"What parts of this do I have control over?"

"What does this mean about me as a person?"

"Realistically, what are the consequences of this?"

If you are tired, confused or "foggy" figure out why. Sometimes it is the easy answer---you did not get enough quality sleep. To fix this, set a wind-down routine. This will cue your body into when to go to sleep. Secondly, eliminate caffeine within 12 hours of bedtime. This includes soda, coffee and lots of chocolate. Set up your bedroom to be comfortable for you to sleep---clean, smells good, dark, quiet etc.

Often times, people are actually getting too much sleep or their sleep is fitful because of all the stress their muscles are holding. If you are getting 6 to 8 hours of sleep, try adding some physical activity-walking the dog, gardening, walking around the block during your lunch break, yoga, tai chi. . .whatever you are willing to regularly do for at least 20 minutes every day for two weeks.

A third thing to evaluate is your diet. Too much sugar, caffeine or not enough water can cause confusion, tiredness, depression, irritability, difficulty regulating your body temperature and poor sleep. Make sure you are not dehydrated. If you do not like water, try lemonade, flavored water. Just try to forego the carbonation and drinks with caffeine or alcohol---both of which will make you dehydrated.

All of these things: awareness of how you feel emotionally, mentally, physically; awareness of what you have control over and what your body's signals are trying to tell you will help you feel happier and more content. It takes practice to learn to pick your battles and accept you are not in control of everything, but once you do, you will see how much it not only improves how you feel, but also how much it improves your health and relationships.

This article is part of a 12 part series on integrating the 12-steps into a healthy life.  http://Infosdemocracy.com

E-Commerce Business - Proceed With Caution

There is an epidemic in the United States. An epidemic that is so overlooked, if gone unchecked any longer, could cripple the economic strata of the U.S. An epidemic that could be responsible for the genocide of millions of businesses. Curious what it is? I am referring to the gross mismanagement of e-commerce businesses. Okay, perhaps the phrases "cripple the economic strata" and "genocide of millions of businesses" was stretching a bit too far, however, it is a fact that the bulk of e-commerce businesses are not built on an infrastructure that embodies stability. I am referring to a lack of customer service support in the umbrella of businesses designating themselves "e-commerce" or "virtual businesses".

It is true that the lure of starting the e-commerce business is powerful. An endeavor as such usually requires little or no capital investment, a credit card processing account, and rudimentary knowledge of HTML coding. These three elements compose the basic formula for starting an e-commerce business. There is a marked difference in the formula for starting a business and the formula for maintaining a business. To expound on the latter, what truly makes a business thrive is proper customer relationship management and immediate telephone / live voice account support. This is the key component that is missing from most on-line or "virtual" businesses.

Take, for instance, the internet based company Netflix. If you are unfamiliar with the company, they are a relatively young e-commerce business specializing in mail order DVD rental. The minds behind the ingenious idea that is the basis of Netflix failed to create telephone support for their product. There is no doubt this decision was a calculated one as they most likely weighed the cost of maintaining an in-house call center vs. integrating purely e-mail based support. Without looking at the numbers side of the argument, imagine the frustrated consumer having problems with their order and having to rely on a 24 hour lagged e-mail response system to rectify their account issues. Based on this plausible conjecture, I believe lack of live operator support will be the ruin of the Netflix organization and the downfall of all e-commerce businesses that follow the same train of thought. What these businesses do not realize is that it is possible and extremely cost effective to outsource your call center needs to an established advanced call center facility. This solution has a two fold benefit. It serves to establish a solid foundation of customer relationship management and opens businesses up to benefit from word of mouth advertising.

I believe even a small internet business can greatly benefit from utilizing a call center to manage their customer service or sales calls. The initial investment is usually zero (excluding research time to find the appropriate facility) and most call centers charge on a per call basis (meaning you only get charged for the calls they actually receive). If looking at business from the customer's perspective as opposed to looking at it from an initial profit standpoint, it behooves all e-commerce businesses to initially setup a live call center to manage all of their calls. If the infrastructure is not initially setup correctly, your business may fail before it has even begun. http://Infosdemocracy.com

The "Naked Cowgirl" and 2 PDF Blueprints

Hi,
My friends Mark & Howie just released a new video showcasing what some of their

affiliates are making... (and you can grab two PDF reports too)
 

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In fact, they are paying Chris from Atlanta 5 figures a week to be their affiliate!
 
These guys want to train you to be just like Chris so they can pay you 5 figures

a week too. Because the only way they make money... is when you make money.
 

See Chris' story by clicking the link below...
 
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Not only that, you'll also get 2 PDF blueprints to get started now, AND a quickstart video.

So you could start making dough as early as tonight.
 
Plus, you'll get a kick out of the "Naked Cowgirl" video in Times Square just to have a bit of fun too...
 
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Take care,

 Eric
 
PS- The guys said all this free content is about

to be taken OFFLINE. So I suggest you hurry over

and download it right away...
 
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10 proven campaigns= $52,173.95 in the bank

Hi,
 
You can swipe the same 10 campaigns Howie and Mark paid their affiliates $52,173.95 to copy and paste and

make money in just 30 days...
 
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Listen, they don't make any money unless you do, so that's why they are revealing this extreme money

maker. In fact, they will even pay you to make money...
 
You can get the details below...
 
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Look, these campaigns are not going to be available for long... Because they cannot cheat out the affiliates that

they already have raking in the big bucks...
 
Click the link below while you still can to get these copy and paste campaigns proven to make their affiliates $52,173.95

before they take this page down...  http://ericjay.mobileaff.hop.clickbank.net
 

Take care,
 
Eric

The Pros And Cons Of Using Google Adsense For Extra Income!

I have been using the Google Adsense Program to generate extra income online for some time now. I have gained a lot of experience from using the program. I feel it's become necessary to share the pros and cons of the program with those that may be considering using it in this article. But first, I need to explain a bit what the program is.

What is Google Adsense?

Google Adsense is an affiliate marketing program. In Google Adsense, Google act as the intermediary between the affiliates and the merchants. The merchant, or the advertiser, would simply sign up with Google and provide the latter with text ads pertaining to their products. These ads, which is actually a link to the advertiser's website, would then appear on Google searches as well as on the websites owned by the affiliates, or by those webmasters who have signed up with the Google Adsense program.

In Google Adsense, all the webmaster has to do is place a code on his website and Google takes care of the rest. The ads that Google would place on your site would generally be relevant to the content of your site. This would be advantageous both for you and for the advertiser, as the visitors of your site would more or less be actually interested with the products being advertised.

The Google Adsense program compensates the affiliate in a pay-per-click basis. The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you through checks, although only after Google have deducted their share of the amount. Google Adsense checks are usually delivered monthly if you earning reaches $100.00. Also, the Google Adsense program provides webmasters with a tracking tool that allows them to monitor the earnings they actually get from a certain ad.

Now that you understand what Google Adsense is, here are the pros:

1. They are great for webmasters creating content websites. It used to be these webmasters worried about how to cover the expenses of running their websites. With Google Adsense, these worries became a thing of the past. All they have to do now is write their content and add adsense to it and make money.

2. Google Adsense makes the internet better for the users. Webmasters can now concentrate on publishing quality content. Quality content makes the internet better for the users.

3. Once a webmaster creates quality content, it can generate income for years to come. All the webmaster has to do is update the content from time to time and the income will keep coming in.

4. If a webmaster has the time, the webmaster can publish multiple websites. You can use one Google Adsense account on multiple websites. You don't have to go through the hassle of applying for another account with Google.

Below are the cons of the Google Adsense program:

1. The Adsense account can be closed by Google at any time. There are horror stories of webmasters waking up and seeing their account closed. They all of a sudden lose their source of income.

Usually, one of the reasons that makes Google close an account is click fraud. The problem is that the click fraud my not be committed by the webmaster.

2. The Google Adsense program does not provide residual income. So, you can't continue to reap the reward of your hard work over and over as you do with residual income programs.

3. Most content websites depend on search engines for traffic. When the search engines shuffle their ranking algorithms, the traffic may drop. This drop will result in less traffic and income.

4. Creating content can be hard work. You'll need to keep adding content to keep your website interesting. Without this, you visitors may dry up, which will decrease your income.

There you have it! You now know the pros and cons of the Google Adsense program. It's up to you to decide if you want to use it to earn extra income. http://Infosdemocracy.com