meta content= One major key to be successful in a decentralized business is the idea of Information Democracy, ID, a principle of equality that demands actionable insight for all.' name='description'/> meta content= information democracy, article marketing, application of information technology, business management' name='keywords'/> Information Democracy

Wednesday, June 14, 2017

21 free must have tools for your professional copywriting career

This is a list filled with unique, useful and often overlooked tools that have helped me and my team greatly in our freelance copywriting career. From working with startups to established small businesses, all of these tools have made the process smoother and helped in increasing our returns multiple times over. 
It’s said that, a craftsman is only as good as his tools. The same goes for professional copywriters, and practically any other industry, as a matter-of-fact. 
No matter what niche you specialize in, it’s important that you have the right tools so that you’re able to craft the best possible copy for your client. Here’s a suite of 21 free must-have tools copywriters should equip themselves with: 

1. http://www.beenokle.com/zenwriter.html -ZenWriter (PC). Trying to tame the wily beast that is writer’s block is a lot easier with a distraction-free environment. Fortunately, these tools can help make that perfect (or near perfect) writing environment a reality, no matter where you’re using your computer. 

2. http://www.yesware.com/ This app describes itself as “email for salespeople”, and although I’ve only been using it fairly recently, I’m quite impressed. With email tracking, pre-made templates and syncing to other products built in. This is a very cool resource you should try out if you want to land more clients. Many initial contacts (and even sales) are made through email, so it’s an important thing to utilize. Yesware lets you step up your game by making your inbox seem like a professional arm of your freelance business (which it should be!). 

3. https://www.bidsketch.com/ We just know that all freelance copywriters are going to love how Bidsketch tackles proposals. No longer will you have to waste time creating + designing them, and you’ll now be able to land more clients than ever by sending out sleek, professional looking proposals that outline exactly what work needs to be done. 

4. https://bywordapp.com/ ByWord (Mac). If you read the above description and felt like you were missing out because you were on a Mac, fear not! ByWord is quite similar to ZenWriter, and although I haven’t used it personally, it comes highly recommended from folks like Michael Hyatt. 
If you’d rather write text “Matrix-style”, be sure to check out the super minimal WriteRoom (Mac) and DarkRoom (PC) as well. 

5. http://www.copyscape.com/  Copyscape is a free web-based tool that allows you to check the content of a single webpage and see if it contains any duplicate content found elsewhere on the web.  Copywriters might also want to check out the pay-as-you-go version, which allows you to check a section of plain text, rather than an already-published webpage, for plagiarism. 

6. https://www.readability.com/ I describe this as a “writing tool” because it’s most useful for creating awesome content. Most importantly, it allows you to read interesting content without being distracted.  I challenge you to install it. Go to a really long article like this one, and see if it makes a difference in helping you finish. With an amazing selection of typography and minimalist styles, you’ll be able to consume great content faster than ever before, which will lead to better writing. 

7. https://www.flickr.com/  I simply don’t know what I do without Flickr. It’s the only website I use to get images for the copy I submit clients. Finding and crediting images on Flickr is simple and painless, and the quality is unmatched. 

8. http://unsuck-it.com/ is a free web app that allows you to convert words that don’t flow well in your copy (like business jargon) and replace it with fun words that do. Mostly, it’s a great tool for you to find quirky synonyms or definitions to boring words. 

9. http://www.thesaurus.com/  No copywriter is complete without a trusty thesaurus by his side (or, in the case of web copywriting, in the next tab). Thesaurus.com is the most comprehensive thesaurus website and is one that I frequent multiple times with every piece of copy that I write. 

10. http://www.rhymezone.com/ Poetry isn’t the only thing that requires rhyme. Copywriting needs it too sometimes. The next time you’re looking for a rhyming word to strengthen your copy, head over to RhymeZone. 

11. https://www.webpagefx.com/tools/read-able/ Did you know that you should be aiming for a 7th-8th grade reading level when writing copy? We’ve covered this before in copywritersforums. Read-Able is an awesome tool that automatically and accurately tests the reading level of an excerpt of text. 

12. http://tools.seobook.com/keyword-tools/seobook/#work Find high performing and competitive keywords. With this tool - you can get great keyword ideas and suggestions for your content for free! 

13. http://live-keyword-analysis.com/ Live Keyword Analysis is a quick ‘n easy SEO tool that will help you calculate the density of keywords in a sample of text. If you feel as though your keyword is too frequent or too rare within your copy, use LKA to confirm that. 

14. https://www.freshbooks.com/ I’m not sure how freelancers survive without Freshbooks. It’s such a crazy-awesome tool to use for billing and invoices! Personally, I like using software like this to keep things professional and organized rather than relying on those, “Hey, did you pay me yet?!” emails. Keep track of billing for different clients; send out invoices to separate email accounts in a single click. Never lose track of who owes you money with this great accounting tool, it’s one of the most necessary for freelance writers out of this entire list. 

15. https://drive.google.com/drive/my-drive We all need some way to deliver copy to our clients. For me, Google Drive is the perfect answer. Not only do most of my clients use it already, but the vast amount of storage and simple UI makes it a far better choice for me than Dropbox. 

16. http://www.aminstitute.com/headline/  EMV Headline Analyzer is an extremely cool yet very underrated copywriting tool that allows you to check the EMV (emotional marketing value) of your headline. Basically, it tests your headline to see what percentage of words in it invokes emotion. The higher, the better. 

17. http://www.wordcounter.com/  Word Counter is an advanced keyword counter. It analyzes a sample of text and gives you info as to the top 25 most repeated words in the text, excluding small words like it, the, etc. 

18. http://sitetuners.com/  Conversions are a big priority in professional copywriting. The Conversion Ninja Toolbox is essentially a website with a vast library of conversion optimization resources. It’s a great place to frequent whenever you need some CRO advice. 

19. https://www.legalzoom.com/country/ng Once your freelance business starts to make some progress, you MUST familiarize yourself with the necessary documentation for your business endeavors. You will likely only need to file for an LLC if you are the sole “employee” in your freelance operations. While a website is never a good replacement for consulting a lawyer and an accountant, LegalZoom can help you knock out legal documents in a breeze. 

20. https://www.mint.com/ I still use mint regularly to keep some basic tabs on my finances. The software is beautiful and it has just as many features as needed. It can help you set goals on spending & income so you can track your progress on all expenditures (by linking your debit & credit cards) or you can opt to enter purchases manually. 

21. https://www.rescuetime.com/ One of the biggest wake-up calls I ever had in relation to my productivity was installing RescueTime. It’s pretty scary how much time you can be spending on “black holes” of the internet. Time sucks like Reddit and YouTube were taking up a couple hours every week, but I was finally able to see just how much time I was wasting, and now I’ve cut down time spent on those sites immensely. 

We do hope, you will like and enjoy these free tools and we also want to know more about other tools that’s not mention here, which you are using in your freelance copywriting business! 

Monday, July 25, 2016

Are Your Beauty Supplies Banned In The Airplane Terminal?

Are you a female who is about to catch a flight?  Whether you are just going to visit family, are planning to take a vacation, or you have a business meeting to attend, there is a good chance that you will be bringing along beauty supplies. In fact, some of these supplies you may even want to carry with you at all times, but can you?  If you weren’t already aware, there are a number of different beauty supplies that are prohibited from being stored in your carryon luggage. Before you head to the airport, you are encouraged to familiarize yourself with these items.

With the recent ban on liquids, you will find that a number of your beauty supply products are automatically eliminated from being allowed in your carryon luggage.  These items most commonly include liquid deodorant, toothpaste, shampoo, conditioners, hand sanitizers, and all liquid hair products.  Although it may be inconvenient for you, you will also find that the majority of your makeup supplies are banned from carryon luggage bags.  All of these banned items include liquid based formulas, such as liquid foundation, liquid skincare creams, liquid mascara, and liquid lip products.

Although a large number of liquid beauty supplies are prohibited from being stored in carryon luggage bags, there are a few exceptions.  These liquid exceptions include prescriptions that are prescribed to you and certain eye care products.  If you are wearing your contacts or have eye problems, you are allowed to carry small amounts of eye drops or saline solution with you.
These items must be no larger than four ounces each.
Although a large number of beauty supplies are liquid based, there are others that are not.  For instance, most nail care products, expect for nail polish or nail polish remover, are liquid free.  By the way, it is important to note that both nail polish and nail polish remover are included in the, above mentioned, liquid ban. Nail care items that you can bring aboard an airplane with you, in your carryon luggage, including nail clippers, nail cuticle cutters, and nail files.

If you need to carry any other beauty products with you, it is likely that you they will focus on eye care. As previously mentioned, small amounts of saline solution and eye drops are permitted onboard in an airplane, in your carryon luggage.  Although you may think it is banned, you are permitted to carry eye glass repair kits with you. These kits are allowed, despite the fact they do have a small number of sharp objects in them.

Now that you know which common beauty supplies or products are allowed or are not allowed to be stored in your carryon luggage, you can pack accordingly.  It is important that you keep this list in mind. If you are planning on wearing makeup, you will want to apply it before you leave and store the rest in your bags that will be checked. In the event that you try to sneak, the above mentioned, prohibited items into your bag, you may be at risk for being detained by airport security.

Although there is a chance that you may be detained by airport security or miss your flight, due to being tied up at a security checkpoint, you will find that those are the most serious consequences. In the event that you are cooperative with airport security and other airport staff, you will likely just have your banned beauty items confiscated.  As a woman, you should know that many of these items do not come cheap. Therefore, instead of wasting your hard earned money, you are advised to think wisely and plan ahead.


Checkout  Recommended International Traveling Accessories:



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 I am a self-motivated, creative copywriter with nine years of marketing and advertising experience, committed to teaching people real online and offline marketing strategies that drives residual and leveraged income to create real wealth! http://www.mobiletopup.com.ng/

Are You on The No-Fly List? What You Can Do


Each day, thousand of Nigerians/Americas board an airplane. Although many of those individuals do not have a problem, others do. One of those problems may involve the no-fly list. While the no-fly list was designed to make air travel safer, there are some instances when the wrong individuals have been targeted. These mistakes often include mistaken identities or misspelled names. Despite what you are told or may think, there are ways that you can get yourself off of the no-fly list.

Although you can get your name off the no-fly list, it is important to remember that it will not happen overnight. In fact, if you are notified that your name is on the no-fly list at the airport, it is almost a guarantee that you will not be able to board your plane. Since airport security cannot rely on your word, they will likely not allow you to proceed any further. In fact, you may even be detained a short period of time by airport security. Once you are released, you can begin taking the steps needed to have your name removed from the no-fly list.
The first step in getting your name off the no-fly list is to the contact the Transportation Security Administration (TSA). Once you are notified that your name is on the no-fly list, you should be provided with the contact information for the TSA. If you are not provided with this information, you can easily obtain the telephone number needed to directly contact the administration by visiting their online website. That online website can be found at www.tsa.gov. Once you have made contact with the Transportation Security Administration (TSA), you will be provided with instructions on what to do next. Those instructions will likely include filling out a form that should be mailed to you.

In addition to filling out the proper paperwork, you will also be asked to submit identification. In fact, you will need to submit more than one piece of identification Most travelers need three different items. Accepted items include a driver’s license, a government identification card, a military card, a social security card, a voter registration card, a passport, a visa, or a birth certificate. Although only three pieces of identification are required, you may want to have additional identification documents on hand, just in case. After you have collected these items, they will need to be notarized by the proper officials.

After you have submitted all of the required documents, the process should begin, which will result in your name being removed from the no-fly list. This process could take as little as a few weeks, but it could take months. You are advised against making any travel plans until you receive confirmation that your name has officially been removed from the no-fly list. Once your name has been removed, all airlines will be notified of this removal. This should mean that you are now able to purchase airline tickets and make travel plans.

In addition to actually having your name on no-fly list, namely due to a mistake, there is a chance that someone else with the same name as you could be on the no-fly list. Despite the fact that you are not the one on the no-fly list, you may experience some problems. For that reason, the Transportation Security Administration (TSA) has developed a traveler verification program. In the event that you are commonly mistaken for someone else, it may be a good idea to register for that program. Information on this helpful program can be found by visiting the Transportation Security Administration (TSA)’s online website. As previously mentioned, that website can be found at www.tsa.gov.

Although getting off the no-fly list may seem like a long and frustration task, it is something that you will want to do. Chances are your name will not magically disappear from the list. This means that if you are planning on traveling, now or in the near future, you will want to take the appropriate steps to ensure that you will make it to your intended destination.

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Thursday, September 10, 2015

Strategic Bulk SMS Business Money Making Secrets Revealed



Bulk SMS business is one of the great ways of making cool money. In this article, you will learn secrets about bulk SMS business and why it is so easy to make cool money from bulk SMS business.

What I like most in bulk SMS business is that I can be in my room and still be making money. I can travel to anywhere and still be making money. I make money every day from my bulk SMS
business. It is amazing. You too can make your bulk SMS business real fun as you make more money using the secrets revealed in this article. I will explain all the information you need to define your own bulk SMS business model and make profit with ease. If you are just about to start bulk SMS business, I encourage you to do so quickly before it will be too late. This article contains all the secrets that highly successful bulk SMS website owners know and make use of.. This business is lucrative because you have the liberty to ascribe organizations any amount you like.

Easy way to make good income

As a BulkSMS Specialist, you will be able to help business organizations, churches, schools, Associations etc reach out to their customers or loved ones utilizing BulkSMS services. With BulkSMS, thousands of SMS can be dispatched at a TIME with you choosing any PREFERRED/CHOOSEN NAME which you desire to brandish on the receiver's phone as the SENDER'S ID (name of the company, place of worship, school, enterprise, associations, Associations etc).

You will agree with me that millions of text messages are dispatched by persons planning for an event, which includes invitation, promotional messages and festive greetings. If organization could pay a lot of cash on buying invitation Cards for their potential guest, or spend so much running jingles on radio and TV just to attract attention of customers, just imagine if such Organization or business now glimpse another new offer that is better and very convenient than his conventional reach outs. Believe me he’ll pay for it.
If Telecommunication businesses, Banks etc can be using such Branded bulk SMS with the title of their banks, seeming on our phone when they drive such notes, then, there is no question that any businesses or businesses will not like to use such service to encourage their clients.

Before I start the Tips, THIS IS A LUCRATIVE enterprise THAT HAS MAKE MILLIONS FOR MANY persons,

So, WHAT SHOULD I DO TO BECOME PART OF THIS enterprise?

1. To become part of this magnificent business is very easy; you must first understand how it works. It is very easy to send BulkSMS. It is just a issue of logging in to the site, type the SMS and then bang on the send button, to deliver your sms message.

Once you know how it works, you should then be adept to come up with a list of your goal customers, which may encompass:

## Churches

## Companies

## Schools (especially, private schools)

## shopping centres

## clinics

## associations

## University Departments

## Computer teaching schools

## Associations

## marriage broadcast & Invitations

## Events and Meeting

## Birthday broadcast and request

## Exceptional times of the year Greetings

## Political crusade and perception

## Business Bodies

## Government Establishments etc

These organizations need Bulk SMS service for distinct purposes, such as:

## Advocating crusade

## Disseminating Information

## Invitation


## Notice of gathering

## Declaration of Account and numerous more…

You can find numerous of these targeted customers in your locality and that is why you should not let this business pass you-by this season. Recall “Remember the fastest way to make it in life is to locate and satisfy one key human needs and want... sure they will be happy to pay you for it. 

2. After you know your target customers, then you should draft sales letter in which you will let your target customers realize why they should use your BulkSMS. This suggestion note must be compelling, so that any person who reads it will find it irresistible to patronize you. You can use Microsoft Word and if you desire to make it more professional, you can use letter headed paper, if you understand how to proceed about it.

3. Start With What you have.

Well, capital has always been the excuse of so many dead dreams when it comes to beginning a business, but what most persons fail to realize is that there are numerous ways you can get easy capital and start a business or better still a million ways to start a successful business without capital. Capital is a rudiment part of a successful business but it’s never greater than drive of determination to succeed. I will try and converse more about this in my future posts.

To start without capital, follow the steps underneath:
1. Make a list of your target customers (i.e. places of worship, enterprises, schools, shopping centres, trado medicals etc).

2. Get your power sales letter prepared. (Or order from us for only N1000 each)

3. Take your power sales letter prepared to your targeted customer and use "word of the mouth" to explain better.

4. You can also design a FORM in which your client can use in collecting phone numbers of their members for easy reach out (this is called list management) (Optional)

5. Discuss your cost for the service. You must address how much you will be buying the sms from your Sms provider. If you buy at the rate of 80kobo per sms, not anything is bad selling it at N1.50/per sms.  it means this guy will make 0.7kobo/sms  and N7,000 profit just assisting a business drive BulkSMS to 10,000 phone numbers, just in a day.

6. Get your money, phone numbers, the message to be sent and the Sender ID to be utilized, from the target customer.

7. Purchase the number of sms required from your sms provider (
www.mdsubmitters.com) using part of the cash assembled from your target customer.

8. Get the sms sent and keep your earnings. Don't forget to drive the sms to your client.


You can purchase your BulkSMS at www.mdsubmitters.com where you can even purchase at cheaper rate depending on the volume of sms you are ordering for.
NOTE: YOU NEED A STANDARD AND Professional sales letter THAT CAN RAKE IN UNLIMITED cash TO YOUR ACCOUNT. If you need a expert suggestion letter which have been using for long Then order for it with just token "BulkSMS PROPOSAL notes ".

This package comprises DIFFERENT suggestion notes for different target customers. It contains proposal notes for:

## Churches

## Schools

## enterprises

## businesses etc

This power sales letter are letters which we have been using to make cool cash from BulkSMS business. Just alignment mdsubmitters.com power sales letter, all you just have to do is to edit it, put your title and your contact info, utilizing Microsoft phrase. Then take it to your target customers. By then you take this power sales letter to all the places of worship, schools, enterprises etc in your locality, there is no way you will not start making cash from this easy and cool business.

It is the PROPOSAL that will determine if you will be patronized or not. So, if you do not have a benchmark proposal letter that means you might lose the sms agreement to another BulkSMS dealer.

One beautiful thing about this enterprise is that you can do it throughout your leisure time and after getting back from work. I love multiple creeks of earnings and I am certain you too will like money approaching into your bank account from distinct sources. Recall, to make REAL cash online, you should have SOMETHING to deal on.

Tuesday, September 8, 2015

Seven Simple Secrets of SMS Marketing Ideas for Instant Profit



Are you thinking about getting started with "Text Message" marketing? Here are 7 simple secrets for SMS Marketing Ideas for your business profit...
Connecting with consumers when they’re on the go is more important than ever, and text message marketing (also referred to as SMS or short message service marketing) can be a highly effective technique.
But the proliferation of mobile devices doesn’t guarantee marketing success. If your pitches don’t resonate with consumers and motivate them to act, then your efforts are for naught.
The emphasis on SMS messaging in several recently developed apps is not surprising. Multiple reports indicate that texting is the number one feature used on all smartphone devices across nearly every age demographic. Texting, for many people, is more comfortable and convenient than using multiple apps.
SMS marketing can be incredibly successful, but you need to make sure you follow a few guidelines to ensure it isn’t a failure. This is because SMS marketing has a greater impact on individuals than any other form of contact today.
Texts are personal and people only receive them from people and brands that they trust. With over 6 billion texts sent every day and open rates often above 90%, this is a marketing field that cannot be ignored.
Facebook and Twitter have their place in a marketing campaign, but SMS marketing is where direct contact can be made. A positive contact makes for an effective presentation and a good chance for a sale. A negative contact, on the other hand, could cause a lead to abandon your brand forever. So here are 7 awesome tips to give you some SMS marketing ideas.

1. Know Your Time
Text messages must be sent at a time when people are going to want to see them. One-third of people might sleep with their smartphone next to them and even wake up in the middle of the night to update their Facebook status, but that doesn’t mean that want a marketing text at that time. Sending texts during regular business hours when people are committed to their professional responsibilities usually shows the best results. It all depends on what you have and what problems you can solve, so experiment with your timing to get the best results.

2. Know Your Audience
You know your audience; after all they probably have chosen your business over others in the past, and also chosen to be contacted by you by text. People sign up to receive text messages because they see value in what is being offered. That value can only come by solving specific problems that your audience faces. Each customer segment is going to have different problems that your products or services may be able to solve. If you can’t solve a problem for a segment, then the text will be seen as worthless. People want SMS marketing to be useful.

3. Know Your Triggers
A SMS marketing campaign sees a spike of activity with every text. An email marketing campaign, on the other hand, sees a slow build of its open rate over a period of 24 hours. Because the texts provide an immediate response, they can be used as a triggering mechanism to return customers back to your business. Set up triggers based on customer actions so that marketing efforts are individual and responsive. Keep in mind that inaction by a customer is still considered an action from a marketing standpoint.

4. Know Your Links
The size of your links that you include in an SMS marketing campaign really do matter. If you have a massively long link, then your text message is going to be filled up with meaningless characters. Use a URL shortening tool to improve the text message.

5. Know Your Length
A text message is not intended to be the next great novel. It is a short, precise message that is specifically worded to generate a specific response. Makes sure that you are keeping a text to 160 characters or less for the best response. If you have more to say than the text allows, send them straight to your website to see a blog or post.

6. Know Your Limits
If you are sending out a lot of text messages, then you’re going to be considered a spammer and deleted. When a company sends 3 messages per day with nothing new to offer, then you’ll create conditions where leads will ignore messages, delete them, and eventually delete you from their life.
SMS marketing can provide any business with a number of incredible opportunities. Use these tips to begin a campaign or improve a future one so that the best results possible can be achieved.

7. Make consumers feel special.
Don’t clutter consumers’ text message inboxes with offers and news they could easily get from your website or your brick-and-mortar locations. Instead, make recipients of your texts feel they’re special and have qualified for an exclusive promotion. Otherwise, they will most likely opt out of receiving any future texts from you.

Remember that finding the right messages for your audience will take time and experimentation. But the tips and examples above should help you achieve your goals of getting noticed and making some sales. Http://mdsubmitters.com

Sunday, September 6, 2015

101 Secrets to Running a Successful Home-Based Business

It's a well-known fact that America's small business owners are movers and shakers. They come up with innovative products and services; they employ about 50 percent of all private sector workers; and they persist even during tough economic times. But what might not be such a well-known fact is that most of them do all of this without even leaving their homes.

According to the Small Business Administration, more than 50 percent of small businesses are home-based. Home-based businesses offer low overhead, helpful tax incentives, and the opportunity to work in your pajamas, among other benefits. But before you get started, there are some things -- 101, to be precise -- that you should know about running a company from home. Here is our list of top tips, lessons, pitfalls, and more to get you on your way.

Getting Started

We asked home-based business owners to share their best tips and advice. Here's what they had to say about organizing a home office, skillfully operating a business from home, and more.

1. Create a work environment you feel good in. And that includes investing in professional office equipment and furniture. "Everyone is vulnerable to repetitive stress injuries from using office equipment," says Paul Robert Edwards, coauthor of Working From Home and Setting Up Your Professional Home Office, as well as a Small Business Development Center consultant. "So take care to get things that fit you ergonomically. Particularly important are your chair and your keyboard."

2. Keep your overhead to a minimum. "It's not about how much money you make, it's about how much you keep, so overhead is key," says Craig Wolfe, founder of CelebriDucks, a company that creates celebrity rubber ducks. "It's great that you're working from home, but you can still bankrupt yourself through ill-conceived overspending, especially in technology."

3. Create a strong team. "Work with experts on parts of your business where you are not an expert," says Cathi Brese Doebler, a home-based business owner for 10 years and author of Ditch the Joneses, Discover Your Family. "For example, if you are not good with computer hardware, hire someone to help you set up your computer network. Or, if you are not an expert on taxes, find a good tax advisor. Focus your business on your areas of expertise and strength, and hire experts to help you with your areas of weakness."

4. Work where you're most productive, even if it's outside of your home. "Sometimes home is not the right place and work is not the right place -- even when they are the same place," says Stephanie Staples, a personal coach and motivational speaker. "I need a third location. For example, a donut shop, library -- somewhere that even though other things are going on, I don't have to pay attention or care about it. It is the power of the third location; I think differently, work differently, act differently there, and it really helps me."

5. Work on your business, not in your business. "There's a big difference between working in your business and working on your business," says Jeannel King, a visual facilitator and coach, and founder of her own home-based business, Big Picture Solutions. "A home-based business typically translates into being a small operation of one: you! In that situation, it's easy to focus only on product or service delivery. However, it's essential to make time to work on our business, and that means focusing on the finances, the marketing plans, the vision and strategy, the systems and processes that provide the infrastructure for our businesses to be not just successful, but thriving and sustainable."

6. Have the attitude that you work from home, not at home, says Edwards.

7. Don't hide it, flaunt it! "Don't try to shy away from the fact that you run your business at home," says Maria Rapetskaya, cofounder of Undefined Creative, a home-based design and animation studio. "Give your potential clients the rundown of why it benefits them -- like low overhead."

8. Don't forget that looking professional is still important. Rent an office address, an office for a day, or conference room space when needed, advises Dannelle Shugart, director of business incubation at the Community Business Partnership, a nonprofit near Washington, D.C.

9. Train others in your home to answer the telephone with a pleasant greeting, recommends Edwards.

10. Avoid going into business before you know you have a winning idea. "A good way to vet this is also a method of bootstrapping: Apply for grants. If your idea is good enough to become a successful startup, it's good enough for someone else to help with development," advises Amy Baxter, founder of MMJ Labs, which makes reusable, inexpensive products for personal pain control. "Programs such as local university incubators, Huggies MomInspired, Cartier Women's Initiative Awards, and even Small Business Innovation Research grants can bankroll part of your R&D."

11. Don't underestimate the importance of branding. "Branding is the most important thing when building an identity for your company," says Michael Di Pippo, founder of Penfishingrods.com. "The objectives that a good brand will achieve include delivering the message clearly, confirming your credibility, connecting your target prospects emotionally, motivating the buyer, and [securing] user loyalty."

12. Have a plan to tackle your top priority. Establish a work schedule and make getting business your top priority each day until you have business, says Edwards.

13. Have backup. "Have subcontractors in mind, should you get enough business to warrant bringing them onboard," says Michelle Garrett, founder of Garrett Public Relations. "I'm a one-person shop, so there are times when it's nice to call a colleague and give them some projects to work on on my behalf when I'm feeling overloaded. What you want to avoid is getting into a situation when you need help and then trying to find subcontractors. This can be extremely stressful."

14. Get organized. "Organize your files -- both in your computer and your paper files -- so that everything is easy to find," Edwards suggests. "The average executive spends three hours a week looking for things -- that's more than 3.5 weeks a year. As your own boss, you can't afford that. Use color coding for file folders and computer diskettes to make them easy to recognize. Printed labels, which you can create with your computer or a separate label-maker, help readability."

15. Know what you're signing up for. "Too many people want to work from home and expect the assignments to just flow in -- so not the case," says Kristen Fischer, author of Creatively Self-Employed: How Writers and Artists Deal with Career Ups and Downs. "Solid skills in business development, lead generation, sales, and marketing are vital to ensure success."

16. Be honest with yourself. Not everyone is capable of working from home. Be honest with yourself about your work habits and what makes you happy before you decide to start a business from home.

Lessons Learned

We also asked home-based business owners to share their top lessons. Avoid making their mistakes by reviewing what they had to learn the hard way.

17. Keep your office infrastructure distinct from that used by other family members, recommends Aparna V. Singh, the founder and editor of Women's Web, an online magazine for Indian women, who once lost important data from her pen drive when it was used by family members.

18. Be careful of tunnel vision. "I learned it's important to disconnect when working from home and take time away from my computer/work," says Kristina Cutura, an online advertising consultant and founder of AdWordsCafe.com. "Taking time away gives me some perspective and helps me set more realistic expectations with my clients."

19. Excellent communication is vital to your success. "Since I don't have a lot of face time with my clients but communicate via email and phone mainly, it is vital to communicate regularly and update each other on where we stand with our project and priorities," says Cutura.

20. Invest in a separate landline even if you're trying to cut costs. "One of the first things I realized that I needed to do was get a separate landline and number for my office so that my son, who was then 5 years old, did not pick up the phone when reporters called," says Julie Phillippi-Whitney, founder of Phillippi-Whitney Communications, a home-based PR consulting firm. Paul Robert Edwards also recommends getting a landline in addition to a cell phone. "When the electricity goes out, you want to be able to get calls," he says.

21. Make sure to schedule conference calls at appropriate times. "Never schedule a client conference call when the mailman is due to arrive, or find a way to silence your barking dog when you are on the phone," says Phillippi-Whitney.

22. Isolation can be a negative side effect of working from home, so if you face feelings of isolation, be ready to fight back. "Isolation can lead to poor business decisions and depression, which leads to horrible business decisions," says Benjamin John Coleman, founder of a Web-based craft business. "Because my business is so small and because I operate out of my home, I tend to become isolated. I have few interactions with other people during my day. To combat this isolation, I've joined various community groups. I find that interacting with other people in a volunteer setting helps keep me sane when I'm at home working," he says. "It also affords me an opportunity to network and gives me a group of people to bounce ideas off [of] before I implement them. I've found that these activities enhance my business and increase my quality of life significantly."

Nuts and Bolts

Setting up shop right from your home sounds simple enough. But before you go full speed ahead, make sure what you're doing is legal.

23. Buy business insurance. "Have commercial insurance; your homeowner's does not cover your business," warns Denise Beeson, a professor of small business management at Santa Rosa Junior College in Santa Rosa, California.

24. Study up on tax laws sooner rather than later. "Learn the home business tax laws first," says Mark Grimm, a media relations specialist and home-based business owner. "Don't wait to learn them when you go to file your taxes."

25. Be aware of local zoning laws. Zoning laws vary depending on where you live and are determined by the city or the county. Home businesses that deal with the public, have employees working out of the home, or have nonstandard business hours are at higher risk of being challenged in front of a zoning commission.

26. Obtain a general business permit. Most home-based businesses require a business permit to legally operate, according to Lawyers.com. Additionally, special permits may be required depending on the type of business it is.

27. Prepare for inspection. If your business involves food handling, hazardous materials, or outside clients or employees entering your home, be prepared to pass an official inspection.

Tax Deductions for a Home Office

Getting familiar with the tax laws will be necessary as a home-based business owner. The more knowledgeable you are, the more likely you'll be able to save yourself major bucks when filing your taxes. Paul Robert Edwards highlights 10 top deductions for home-based businesses, but consult your accountant to make sure you apply them correctly to your company.

28. Expenses related to cleaning the home office

29. Depreciating the office space in the home

30. Household furniture converted for use in the home office

31. Household supplies used in the home office

32. Interest on your mortgage attributable to business use of your home

33. Internet expenses related to the business

34. Real estate taxes attributable to business use of your home

35. Repair and maintenance of the office portion of your home

36. Telephone, except the base local service, for the first line into your home

37. Utilities and trash collection attributable to business use of your home (for example, electricity, gas, and water)

Funding Your Home-Based Business

Be prepared to face a catch-22 when it comes to funding. "More often than not, a home-based business is going to require less capital, but often, because most of the funding is for intangible assets, it's harder to get more traditional sources of funding," says David Nilssen, CEO and cofounder of Guidant Financial Group, a firm specializing in self-directed IRAs and small business financing. If you're having trouble getting a traditional bank loan, Nilssen recommends these options for obtaining outside funding.

38. Credit cards: Personal credit cards are still the No. 1 way that people fund a business. The rates are not terribly attractive, but using credit cards does not require any collateral other than your credit score, and credit is available instantly upon approval. Even more attractive than personal credit cards are business credit cards. You can call your current credit card companies and tell them you are starting a business and need business credit cards. While they will still require you to pledge your credit score as collateral for the loan, it will not appear on your credit profile and thus could make it easier to secure future funding if needed.

39. Peer-to-peer lending: There are many companies that aggregate investors and provide microloans to individuals without applying "use of proceeds" requirements. These loans are considered unsecured, and an individual who has good credit could receive up to $50,000 at as low as 9 or 10 percent.

40. Rollovers for business startups: Invest a portion of your retirement funds into your business without getting a loan or taking a taxable distribution. If you believe your new business has great growth opportunity, it may make sense to invest in it instead of getting a loan, which saves on the interest you'd otherwise send to the bank.

41. SBA Microloan Program: This program provides startups with loans of up to $50,000. The average loan is just $13,000 and must be repaid within a maximum of six years.

42. Cash-out refinance: Because there are no "use of proceeds" requirements, these loans are typically amortized over 30 years, and because rates are near an all-time low, this can be a very attractive option. Note: Cashing out home equity through a refinance does mean that you pay interest on the entire amount regardless of whether you use it right away.

43. Home equity lines of credit: Unlike a cash-out refinance, a HELOC allows the borrower to use cash as needed, and interest only accrues on the withdrawn amount. HELOCs are typically amortized over 20 years and are variable, so payments will be slightly larger (because they're paid off faster), and the interest rate could go up over time.

44. Equipment lease: An equipment lease is a loan in which a lender buys equipment and then "rents" it to a business at a flat monthly rate for a specified number of months. At the end of the lease, the business may purchase the equipment for its fair market value. This option is great for businesses that are making small purchases and have no revenue yet.

Tech Tools

There are many tech tools that will greatly assist you in being more efficient and professional in your home business. We checked in with some home-based business owners to see what tools help them the most.

45. Smartphones: Just because your business is based from home, doesn't mean you need to be stuck at home. A smartphone can help you run your business from anywhere. "Smartphones can create flexibility and accessibility while attending to the children's needs," says Monica Harris Mondolovich, who has been running a home-based business, MHM Editorial Services, for 10 years while raising two young children.

46. Project management software: Sara Sutton Fell, CEO and founder of FlexJobs, uses project management software to keep everyone on the same page with business projects. "At FlexJobs, we use Pivotal Tracker to set priorities and efficiently manage projects," states Fell.

47. Cloud-based sync-and-share tools: Jill Mayer uses SugarSync, a cloud-based sync-and-share solution. "My husband and I both have home-based businesses, and this service is invaluable to us," says Mayer, a contractor with Lyman Public Relations. "It not only comes in handy while traveling or if we're out of the office by giving us access to all of our data right from our phone, tablet or laptop as if we're sitting at our office desktops, but the sharing and collaboration features are extremely helpful and convenient when working with colleagues and clients."

48. Cloud-based scheduling software: StormSource Software is one such option. Some of its features include self-scheduling, which allows individuals to book their own services online; automated email and text message reminders sent prior to scheduled appointment times; online customer payment options; record-keeping and reporting capabilities; and e-marketing functionality. And because it's cloud-based, it's accessible from anywhere.

49. Work phones: "Use services like GoogleVoice, or Skype to get a private office number that can be forwarded to your home phone or used independently," says Joshua Red Russak, founder of First Time Online LLC. GoogleVoice is free, while RingCentral and Skype's business offerings are paid services.

Marketing Your Home-Based Business

As with every business, marketing is crucial, but it can be even more important for a home-based business. Here are 10 ways to get your business noticed -- and they could make all the difference.

50. Use free marketing tools. Molly Sylestine, marketing associate for Volusion, recommends you take advantage of search engines such as Google Shopping, which allow you to submit your products to a shopping feed for free.

51. Get quoted. "Use services such as Reporter Connection, PitchRate, and ProfNet to connect with reporters and be quoted in traditional media," recommends Shel Horowitz, a home-based marketing consultant and copywriter who, in one year, was quoted or cited in 131 stories thanks to such services. HARO, Reporter Connection, and PitchRate are free, while ProfNet is a paid service.

52. Start networking. "Hibernating is fine for bears, but not for people," says Edwards. "Identify and join social networks and local trade and business associations that will advance your business." Russak of First Time Online recommends creating a Facebook page, Twitter account, and LinkedIn profile as alternatives to your website so you can "be in five places at once from the comfort of your living room."

53. Understand the power of referrals. Garrett of Garrett Public Relations works with a team of professionals that includes a graphic designer, a photographer, and a writer. She recommends them to clients who need their services and, in return, these professionals refer her services to their clients.

54. Start a blog. "[A blog is a] very inexpensive way to increase your credibility in a competitive environment," says Sheryl L. Johnson, founder of BD-PRo Marketing Solutions.

55. Participate in speaking events. "Look for opportunities to reach your target market through speaking events," says Johnson.

56. Collaborate with others. Team up with other businesses to grow your own via cross-promotions, protective strategic alliances, partnerships, and virtual organizations, says Edwards.

57. Attend or exhibit at local trade shows, advises Beeson of Santa Rosa Junior College.

Dealing with Employees

It might be easier and more cost-effective for you to have a virtual staff working from their homes rather than your home. If you choose to go that route, Michelle Gamble-Risley, CEO of 3L Publishing, a publishing firm run entirely as a virtual distributed company with staff located in their home offices, offers these words of wisdom.

58. Only hire people you completely trust. A virtual environment begs for staff that you do not need or want to directly supervise. You have to work with people who you know are trustworthy and true to their words. Their words and actions are the only things you can truly count on when you don't see them in person.

59. Personal initiative: A virtual team needs to be loaded with people who take true personal initiative. They do things without asking permission, and they are skilled and knowledgeable enough that what they do is professional and competent.

60. Competence: Your virtual staff has to be competent enough [that you can] rely on them to do the job effectively. For example, when I hire someone, I let them know they are on their own. They will be expected to figure it out without training or assistance, because I'm not going to send that assistance.

61. Good communication: Your virtual team needs to stay in good communication. They need to answer their emails, mobile phones, or texts and not ignore the team's requests. Poor communication suggests they're not doing their jobs. It also erodes trust that they're doing what they said they're doing. [In addition, good communication] enhances your customer service.

62. Time management: A virtual staff needs to be able to effectively manage their own time. If they flex their schedules, it has to be according to the needs of the company -- it cannot ignore the needs of the company. They also have to prioritize their time correctly based on these needs and not their personal needs, unless it's a day off.

63. Child care: A work-at-home environment and a working mother is a poor substitute for actual child care. We expect our team to have proper arrangements for child care and avoid trying to do both at the same time.

64. Availability: While we don't work in the same physical office, we do activities together. I expect my team to be available for networking and meetings outside of the office.

65. Open schedules and flexibility: We're not opposed to open schedules. Our edict is to get the job done on time and right the first time. In some cases, when and where that job gets done is not as important as the fact that it gets done.

66. Conference calls: We try to do regular conference calls with the group to keep everyone on the same page, promoting the same vision.

67. Virtual tech equipment: Make sure you have equipped your team with the right tools to stay in communication [and] send large files, or provide [them] access to systems. You want to ensure you remove barriers to performance by providing the right tools for virtual business. (Note: Tools such as instant messaging, wikis or message boards, and conference meeting software will help improve communication.)

But if you choose to bring employees into your home, you may want to set some ground rules to keep lines from blurring. Richard Rabinowitz runs a national, multimillion-dollar photo workshop series, Digital Photo Academy, right from his home. A staff of six works around the dining room table in his New York City apartment keeping track of teachers, students, and workshop spaces. Chaotic though it may seem, the business brings in over $2 million per year. Rabinowitz maintains order by enforcing the following seven rules.

68. Only use the designated DPA lines for work calls. Do not use or answer the house lines. Personal calls should be kept to a minimum as if the office space were in corporate quarters, with personal calls made on your own time during breaks.

69. Work hours are from 10 a.m. to 6 p.m. After 6 p.m. the office becomes Richard's apartment, whenever possible.

70. Everyone must clean up after themselves. They are, after all, in someone's home.

71. Everyone should go out for lunch or bring prepared food. They should not use the kitchen beyond refrigeration.

72. Staff are not allowed to enter certain rooms. Understandably, bedrooms, the master bathroom, and other personal spaces are off-limits to employees.

73. Residents should try to handle family issues before or after office hours. When residents are at their "office desks," they are working and should not be disturbed with nonwork issues.

74. Use keys to enter the office during work hours only. Employees do not have an all-access pass to drop in whenever they want.

Time Management

Working from home may sound like fun, but what happens when the 1,000 distractions get in the way, or you're simply feeling unproductive? Your business is going to suffer. Time management is a crucial aspect of running a home-based business successfully.

75. Invest in a time management class. "This is what I tell people to do before they do anything else," says Tim McGraw, a home-based marketing strategist and copywriter. "It should be considered your 'first day at work.' I highly recommend a full-day seminar from the likes of Franklin-Covey or the American Management Association. It will be the best $300 you invest to launch your business, you will walk away with tools in hand -- paper-based as well as software applications -- and it will instill habits that will serve you through your career."

76. Create a sustainable routine that signals the beginning and the end of the work day. "One of my earliest clients was a software coder, and he would go to the local diner early in the morning to look at the paper, eat breakfast, and [hang out] with locals. Then he would code for seven hours, and when his wife came home from her job they would take a walk, and that was the end of the workday -- no more coding until the next morning," says McGraw.

77. Structure your schedule. "Just because you may not have to attend meetings or structure your schedule the same way that you would if you worked in an office with others, you still need to provide structure for your schedule," says Doebler of Ditch the Joneses, Discover Your Family. "When I have larger projects, I set time aside in my calendar to focus on them. This helps me to stay on schedule and finish projects on time and with high quality."

78. Understand your own work habits and what tools will work best for you. "Get an egg timer or a digital stopwatch with a countdown function," advises Laurence J. Stybel, founding partner and president of Stybel Peabody Lincolnshire. "Decide on the chunk of time that you are most productive. For example, I can be productive for 45 minutes at a time. After that, the law of diminishing returns starts to apply."

79. Work when you're most productive. "Think about what time of day you work best," says Doebler. "For example, if you accomplish a lot of work in the mornings, be sure to dedicate that time to your most difficult work projects. Save the mundane tasks for times of the day when you might be feeling less creative."

Balancing Business Life with a Personal Life

As a home-based business owner, perhaps even more challenging than time management is successfully balancing your business life with your personal life. Lori Quaranta struggled with this after starting her business, Consetta Web Solutions, in 2006. "When you work from home, you are always at work," says Quaranta, who is also a mother. "Keeping a work/life balance is harder than you think." Here are her top five tips for maintaining that balance.

80. Contrary to the beliefs of those in your personal life, you are at work even though you are home. Set boundaries and ask that they respect your workday when it comes to phone calls, pop-in visits, etc.

81. No matter how busy you become, it's important to take a break, or be sure to break for lunch and leave the house. Even if you go for a coffee or a walk, this helps tremendously to clear your head.

82. Make sure your work space is not part of your family space. Create a room specifically to use as your office, especially if you have children. This accomplishes two things: You know that when you walk in that room you are there to work until you are done, and then you shut the door and all family members know that they should respect your work space when you are in it.

83. Family time is sacred. For those that have clients in different time zones, clearly define the hours you can be reached by phone. I live on the East Coast and have clients on the West Coast -- a three hour difference. They can be getting ready to leave work and want to call, and I could be ready to go to sleep and not at the top of my game. There will be times that you'll need to burn the midnight oil, but it should be an exception, not a daily occurrence.

Resources for Growing Your Home-Based Business

Everyone needs a helping hand. Denise Beeson recommends the following resources.

84. Free consulting from SCORE

85. Free consulting from the SBDC in your local area

86. The SBA.gov website for podcasts, webinars, and basic information about starting and growing a business

87. Your local community college for inexpensive classes on how to start and run a small business

88. Your local university for interns to assist you with research or to write your business plan

89. See the Economic Development Board or Chamber of Commerce in your city or county for assistance with small business growth.

90. Check out the local business incubator in your area. It may offer classes and/or the future opportunity to move into an environment to move your business to the next level.

91. Find online resources such as BatchHaus, which offers a weekly coworking open house to give at-home workers the opportunity to meet others for brainstorming and inspiration, recommends Theresa Freeman on behalf of BatchBlue Software.

Common Pitfalls, Misconceptions, and Mind-Sets to Avoid

Think you have what it takes to run a business from home? Jeannette de Beauvoir has been running Customline Wordware, a home-based writing and editing service, since 1990 and highlights some common misconceptions that have steered many home-based entrepreneurs off course.

92. I'm setting my own schedule, so it's perfectly okay for me to watch some TV, do some housecleaning, etc., instead of working; I'll get caught up later.

93. I can run my business and take care of my toddler at the same time.

94. It's okay to spend a lot of time on Facebook; after all, it's my home-based equivalent of the water cooler!

95. Writing is an art, and I'm an artist; I don't need to write a business plan.

96. Manicures are tax-deductible, aren't they? They make me feel good, and I work better when I feel good.

97. Yeah, I feel a little unprofessional when I work in my pajamas, but they're so comfortable!

98. The proximity of my office to my kitchen means I snack frequently. Okay, very frequently! What's wrong with that?

99. If I have a great website, that's really all the marketing I need to do.

100. I can declare the occasional dinner out as an office expense as long as I mention the word work at least once in the conversation.

101. Nobody really minds hearing my dog barking in the background during a business conference call.